Mobile App Head of Growth, Monetization
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Job Description
Head of Growth and Monetization for Arise, a global weight-loss app. Drive performance and shape monetization strategies for growth and engagement.
Responsibilities:
- Take full responsibility for growth and monetization initiatives, from strategy to execution.
- Develop scalable acquisition, activation, retention, and upsell campaigns.
- Set clear, measurable goals for all campaigns and monitor ROI, KPIs, and performance.
- Optimize campaigns, pricing strategies, and user journeys based on analytics and insights.
- Ensure consistent execution across marketing channels — from strategy to messaging and delivery.
- Analyze user behavior, market trends, and competitor strategies to uncover opportunities.
- Lead process improvements to make growth operations efficient, repeatable, and data-driven.
- Collaborate with product, marketing, and design teams to implement high-impact features.
- Build, mentor, and scale a team as initiatives grow.
- Document strategies, campaigns, and outcomes clearly to ensure transparency and alignment.
Requirements:
- Proven experience in growth, monetization, or as a CMO/marketing lead.
- At least 4 years in a comparable business environment (app experience and performance marketing a plus).
- Strong analytical skills in pricing, conversion optimization, and ROI-focused campaign management.
- Experience planning, executing, and optimizing multi-channel marketing campaigns.
- Communicate effectively in English (German or Russian a plus).
Benefits:
- Full ownership of growth initiatives with direct, measurable impact.
- Challenging, high-responsibility role with creative freedom.
- Flat hierarchies and close collaboration with the CEO.
- Permanent remote work with flexible scheduling.
- Exciting tasks, steep learning curves, and the ability to shape the future of Arise.
- Competitive compensation and paid annual leave.
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