Paid Advertising Director
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Job Description
Lead Paid Advertising strategy for a data-driven digital marketing agency focused on automotive dealerships. Design systems and improve performance across Google and Meta platforms.
Responsibilities:
- Lead the strategic direction and operational framework for all paid media services across Google Ads and Meta
- Build and refine disciplined campaign structures, testing frameworks, and optimization methodologies
- Create clarity by establishing standards, defining expectations, and setting measurable performance benchmarks
- Analyze data with depth and rigor to identify trends, risks, and performance opportunities
- Lead structured experimentation to validate strategy, improve efficiency, and drive measurable outcomes
- Integrate AI and automation thoughtfully to enhance precision, predictability, and scale
- Develop a strong, accountable team that executes with discipline, quality, and consistency
- Serve as a trusted expert, communicating insights clearly and logically to internal teams, leadership, and key clients
Requirements:
- Proven leadership experience in Paid Search and Paid Social environments
- Expert-level knowledge of Google Ads and Meta Ads performance strategy
- Strong analytical problem-solving capability and comfort working deeply in data
- Demonstrated experience designing frameworks, processes, or operational systems
- Experience applying automation and AI thoughtfully to enhance execution
- Clear, confident communicator capable of presenting logical reasoning backed by data
- Automotive industry experience is helpful but not required
Benefits:
- Shape the future of Paid Media inside a respected, growth-focused organization
- Work in an environment that values intelligence, thoughtful execution, and high standards
- Lead a capable team while strengthening the systems they operate within
- Influence meaningful business outcomes through disciplined performance leadership
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