Paid Media Manager
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Job Description
Paid Media Manager at Wavestone optimizing lead generation campaigns across multiple platforms. Collaborating with stakeholders to drive measurable return on investment (ROI) through data-driven strategies.
Responsibilities:
- Collaborate with practice leads to develop messaging and creative assets, ensuring campaigns align with business goals.
- Own strategy and execution to develop, launch, and optimize lead generation campaigns across Google Ads, Microsoft Ads, and LinkedIn Ads.
- Drive results and scale conversion-focused campaigns to meet our growth goals.
- Conduct keyword research and competitive analysis to inform campaign strategies.
- Develop and refine audience targeting to improve campaign performance.
- Monitor performance metrics and manage campaign budgets to continuously optimize cost efficiency and ROI.
- Leverage Salesforce to track, report, and ensure lead quality and attribution.
- Implement and manage offline conversion tracking, connecting CRM and sales data to paid media platforms to improve optimization, lead quality, and attribution accuracy.
- Build and test ad creative, landing pages, and campaign assets, collaborating with design and content teams.
- Apply working knowledge of SEO to ensure campaigns align with organic search strategy and global guidance.
- Conduct A/B testing, experiment with targeting, and refine messaging to improve conversion rates.
- Translate performance data into clear insights and identify new growth opportunities and recommendations for leadership.
- Coordinate timelines and priorities across internal teams to deliver campaigns on schedule.
Requirements:
- Bachelor’s degree in a variety of disciplines to include Business, Marketing, Communications, Information Systems or other related fields.
- 3+ years of hands-on experience managing performance-driven paid media campaigns (Google, Microsoft, LinkedIn).
- Strong skills in analytics and reporting (Google Analytics and Salesforce).
- A strong background in conversion tracking (Google Tag Manager, Google Analytics) and understanding of data compliance.
- Project management skills; able to juggle multiple campaigns and stakeholders.
- Ability to engage practice leads, contribute ideas, make recommendations and proactively follow-up.
- Familiarity with SEO principles and ability to integrate SEO considerations into paid campaigns.
- Excellent written and visual communication skills.
- Experience with design tools enabling you to independently create or refine campaign assets when needed (Adobe Suite, Canva).
- Google Ads and/or Microsoft Ads certifications.
- Digital marketing experience gained in management consulting, professional services, or B2B focused companies.
Benefits:
- Medical / Dental / Vision coverage
- Health Care FSA and Dependent Care FSA
- Employer Paid disability and life insurance
- Short-term & Long-term Disability
- Term life and AD&D
- Voluntary life insurances
- Critical Illness and Accident insurances
- $50 Technology stipend (monthly)
- 401(k) retirement plan - Traditional 401(k) & Roth 401(k)
- 30 Days of flexible paid time off (accrued monthly)
- Employee Assistance Plan (EAP)
- Paid Parental Leave Policy
- Ability to participate in the company ESOP plan
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