Paid Media, Performance Marketer
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Job Description
Paid Media / Performance Marketer responsible for managing campaigns across multiple channels at Prolific. This role focuses on optimizing paid media initiatives for research with key performance insights.
Responsibilities:
- Set up, manage, and optimise paid media campaigns across multiple channels, including: Paid search, LinkedIn Ads, Influ2, Meta, other paid social or advertising placements as relevant, content syndication partners and platforms
- Develop and refine audience targeting strategies (B2B, research, academic, AI and commercial segments)
- Manage campaign structure, bidding strategies, budgets, and creative testing
- Collaborate with internal stakeholders on messaging, positioning, and landing page optimisation
- Monitor performance daily and optimise for key metrics (CPL, CAC, conversion rates, ROI)
- Produce clear, actionable performance reporting (weekly/monthly)
- Conduct channel analysis to identify scale opportunities, inefficiencies, and new tests
- Recommend new paid channels, formats, or placements based on performance insights
- Ensure tracking, attribution, and measurement are set up correctly
Requirements:
- Proven experience managing paid media campaigns for B2B products (SaaS, marketplaces, or platforms preferred)
- Strong hands-on experience with: LinkedIn, Influ2, Hubspot, Meta and other relevant channels
- Familiarity with marketing automation and CRM tools
- Experience with content syndication and lead-gen focused paid campaigns
- Strong analytical skills and confidence working with performance data and reporting tools
- Comfortable owning campaigns end-to-end without heavy oversight
- Experience running experiments and structured testing roadmaps
- Ability to clearly explain performance, insights, and recommendations to non-specialists
- Experience working as a freelancer or contractor with fast-moving teams
Benefits:
- Competitive salary
- Flexible working hours
- Professional development opportunities
- Remote working within a mission-driven culture
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