Paid Media Specialist
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Job Description
Junior Paid Digital Marketing Manager supporting paid digital programs and ABM strategies at Mitratech. Collaborating with teams and analyzing campaign data for optimal performance.
Responsibilities:
- Support daily management of paid search, display, social, and retargeting campaigns across Google, Bing, LinkedIn, and other platforms.
- Assist in building ad copy, creative briefs, landing pages, and A/B tests to improve click-through and conversion rates.
- Monitor dashboards and help pull weekly, monthly, and quarterly reporting to track spend, CTR, CPL, and key pipeline metrics.
- Analyze campaign data to identify trends, gaps, and opportunities for optimization.
- Partner with content and product marketing to align messaging across all paid programs.
- Activate audience segments, intent signals, buying stages, and target account lists within 6sense.
- Optimize digital campaigns to reach in-market accounts using 6sense intent, ICP scoring, and behavioral insights.
- Monitor ABM engagement and share insights with SDR, Sales, and Field Marketing to influence follow-up and outreach.
- Work closely with Product Marketing, SDR, Sales, and Field Marketing to ensure paid campaigns support launches, regional programs, events, and vertical initiatives.
- Partner with Marketing Operations to maintain accurate tagging, tracking, and clean data for reporting.
- Support integrated campaigns that span paid digital, ABM, email nurtures, and field activities.
- Help manage budgets, pacing, and invoice tracking across channels.
- Ensure all campaigns follow brand, compliance, and audience-targeting standards.
- Support experiments, competitive research, and new-channel testing to fuel digital innovation.
Requirements:
- Bachelor's degree in Marketing, Communications, Digital Marketing or related field.
- 1 to 3 years of experience in digital marketing, paid media, demand generation, or a related role.
- Hands-on experience with 6sense or another ABM intent platform is required.
- Foundational knowledge of paid search and paid social platforms such as Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager.
- Ability to interpret performance metrics, dashboards, and campaign data.
- Strong organizational skills, attention to detail, and willingness to learn quickly.
- Clear written and verbal communication skills and a collaborative mindset.
- Experience with marketing automation or CRM tools such as Marketo, HubSpot, or Salesforce is a plus.
Benefits:
- Opportunity to learn from senior digital, ABM, demand, and product marketers within a fast-growing division.
- Real experience with cutting-edge ABM and intent-based targeting using 6sense.
- Exposure to full-funnel marketing, from awareness to pipeline acceleration.
- A supportive, growth-oriented environment committed to your career development.
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