Paid Media Strategist, EC
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Job Description
Paid Media Strategist developing and optimizing paid media campaigns for Ignite Visibility. Focused on search advertising and collaborating with cross-functional teams.
Responsibilities:
- Perform keyword research to identify new opportunities and optimize existing campaigns.
- Conduct daily account optimizations and performance analysis against campaign goals.
- Assist in the development of paid media strategies to drive traffic, engagement, and conversions.
- Create and optimize ad copy for search engine advertising platforms such as Google Ads and Microsoft Ads.
- Monitor and analyze campaign performance metrics, making data-driven recommendations for improvement.
- Collaborate with cross-functional teams including content creators, designers, and developers to align marketing efforts and ensure consistent messaging.
- Stay up-to-date with industry trends and best practices in search engine marketing and digital advertising.
- Analyze audience insights and engagement data to refine targeting strategies on social media platforms.
Requirements:
- Bachelors Degree in Marketing, Engineering, Business, or any related field.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Minimum of 2-3 years of hands-on experience with search engine marketing and social media platforms.
- Excellent communication skills, both written and verbal, with a high level of proficiency in English.
- Proficiency in Microsoft Excel and Google Analytics is a plus.
- Experience with search engine marketing platforms such as Google Ads and Bing Ads, and social media advertising is a must.
- A passion for digital marketing and eagerness to learn and grow in a fast-paced environment.
- Ability to thrive in a fast-paced, deadline-driven environment.
- Experience with ChatGPT and other Large Language Models (LLMs) preferred.
Benefits:
- Fully remote work setting
- Competitive salary base + commission & bonus
- Full comprehensive health, dental coverage, vision coverage
- Generous paid vacation and sick time including your birthday off & extra time off around major holidays
- Employee advancement and clear growth potential
- Company-sponsored professional development opportunities
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