Paid Social Campaign Manager
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Job Description
Paid Social Media Buyer optimizing paid campaigns across Meta and TikTok for Forbes Advisor. Collaborating with teams to drive performance and revenue growth.
Responsibilities:
- Manage, monitor, and optimize paid social media campaigns on Meta and TikTok to meet performance marketing objectives
- Analyze campaign performance metrics to identify growth opportunities and implement data-driven optimization strategies
- Collaborate with creative teams to develop and iterate ad creatives that resonate with target audiences and align with platform best practices
- Conduct A/B testing on ads, audiences, and bidding strategies to identify winning combinations
- Maintain a deep understanding of the performance marketing landscape, including platform updates, trends, and emerging tools
- Work closely with internal stakeholders and external partners to ensure campaign goals are met
- Work with analytics team members to maintain detailed performance reports and insights for stakeholders, offering recommendations for scaling campaigns
- Manage budgets effectively, ensuring profitable allocation of ad spend while meeting or exceeding performance KPIs
- Stay up to date with platform policies and ensure compliance across all campaigns
Requirements:
- Proven experience in media buying on Meta (Facebook and Instagram) and TikTok
- Strong understanding of platform-specific best practices
- Demonstrated ability to optimize campaigns for ROAS, CPA, and other key performance metrics
- Strong analytical skills with proficiency in tools such as Google Analytics, Meta Ads Manager, TikTok Ads Manager, and Excel
- Experience managing performance marketing budgets at scale
- Excellent communication and collaboration skills
- Familiarity with project management tools like Airtable is a plus
- A proactive and detail-oriented approach to problem-solving
Benefits:
- Equal employment opportunities
- Prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression
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