Paid Social Specialist
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Job Description
Paid Social Specialist executing paid social campaigns for RRD clients. Optimizing performance across Meta, TikTok, and Pinterest platforms while managing multiple projects.
Responsibilities:
- Work on paid social campaign execution from end-to-end, including campaign setup and structure, tracking implementation, optimization and in-market management, and post-campaign reporting
- Monitor, track and evaluate campaign performance, develop reports and recommendations for future campaigns
- Ensure accuracy of campaign set up by following a rigorous quality check process and implement weekly optimizations to enhance performance
- Identify opportunities for optimizing paid social programs for clients and effectively communicate these to clients and internal teams
- Work within our internal proprietary platforms to develop target audience data-sets for use within campaigns
- Stay up-to-date on all things paid social, including the latest trends and updates within the social platforms for regular and special category ads, especially Meta, TikTok, and Pinterest
- Set up testing for ads, including audience pools, enhancements, placements, demographics, and creative
Requirements:
- Bachelor's Degree in Business, Marketing, Communications, or similar field (Required)
- 1-3 years previous experience working on paid social campaigns (Facebook and Instagram)
- Familiarity with Pinterest & TikTok Ads Platform (Preferred)
- Experience with Special Category Ad Trafficking (Preferred)
- Desire to interact with internal and external customers (Required)
- Knowledge of campaign metrics and analysis
- Ability to work both independently and as part of a team
- Detail oriented, highly organized, with a keen eye for consistency
- Excellent communication and writing skills
Benefits:
- medical, dental, and vision coverage
- paid time off
- disability insurance
- 401(k) with company match
- life insurance
- other voluntary supplemental insurance coverages
- parental leave
- adoption assistance
- tuition assistance
- employer/partner discounts
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