Performance Marketing Intern
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Job Description
Performance Marketing Intern focusing on optimizing therapist marketing journeys at BetterHelp. Collaborating with teams to enhance user engagement and improve marketing strategies.
Responsibilities:
- Support the mapping and documentation of the therapist marketing journey from acquisition through long-term engagement
- Leverage AI tools to support campaign ideation, content optimization, journey analysis, and workflow efficiency
- Help analyze campaign performance and therapist engagement metrics to identify opportunities for improvement
- Conduct research to better understand therapist needs, behaviors, and friction points across the journey
- Partner with marketing, operations, and product teams to improve messaging and timing across lifecycle stages
- Contribute to A/B testing initiatives and performance reporting
- Help maintain campaign calendars and lifecycle documentation
Requirements:
- Current undergraduate or graduate student in Marketing, Business, Communications, or a related field
- Strong analytical skills and comfort working with data in spreadsheets
- Interest in performance marketing, CRM, growth marketing, or user journey optimization
- Strong written communication skills and attention to detail
- Ability to manage multiple projects and meet deadlines
- Curious, proactive, and eager to learn in a fast-paced environment
- Bonus: Experience with email marketing platforms or CRM tools
- Bonus: Familiarity with journey mapping or marketing automation concepts
- Bonus: Interest in healthcare, mental health, or marketplace businesses
Benefits:
- The chance to build something that changes lives – and that people love
- An awesome community of co-workers
- Meaningful projects: Apply your education to real-world challenges through hands-on, impactful work that is both rigorous and rewarding.
- Growth & development: Expand your skills through mentoring, job shadowing, lunch & learns, and hands-on project work that supports your personal and professional growth.
- Dedicated support: Benefit from a manager and mentor who will provide ongoing guidance and support throughout your internship.
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