Performance Marketing Manager
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Job Description
Performance Marketing Manager at Nexford University driving online applicant conversions across paid media channels. Focused on data-driven campaign optimization and collaboration with performance marketing teams.
Responsibilities:
- Launch, monitor, and optimize campaigns on Meta, LinkedIn, Google, and YouTube
- Support AI-driven campaigns like Meta ASC and Google PMax
- Track CPL and performance by region, audience, funnel stage, and creative
- Maintain UTM consistency and campaign tracking across GA4, ad platforms, and HubSpot
- Track CPL, CPA (App Start), CPA (Submit), and CPE (Enrollments)
- Monitor lead quality in HubSpot (NXU status, lead lifecycle stage, program of interest)
- Help maintain and improve weekly, monthly, and quarterly reporting dashboards
- Flag underperforming campaigns and propose corrective actions
- Support creative briefs for video, copy, static, and platform-specific formats
- Monitor creative performance by asset, message, format, and placement
- Provide structured testing recommendations across TOF, MOF, and BOF
- Assist with exploratory campaigns on TikTok, Reddit, Quora, Taboola, and programmatic
- Track CPL and lead quality from new sources
- Help assess whether new channels should scale or pause
Requirements:
- 4–6 years of hands-on experience in performance marketing across multiple markets
- Confident using Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads
- Familiar with AI campaign types like ASC and PMax
- Strong understanding of UTM tracking, GA4, and CRM integration (HubSpot preferred)
- Skilled in spreadsheets (Google Sheets or Excel – pivot tables, formulas, charts)
- Comfortable reporting CPL and conversion metrics to multiple stakeholders
- Bonus: experience testing or scaling emerging platforms (TikTok, Reddit, Quora, Taboola)
- Bonus: experience targeting audiences in Africa, Asia, or the Middle East
Benefits:
- Health insurance
- Remote work options
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