Performance Marketing Manager
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Job Description
Performance Marketing Manager leading multi-channel performance marketing strategies at LiveFlow. Focusing on driving signups and brand awareness among finance leaders.
Responsibilities:
- Own multi-channel performance marketing: paid search, paid social, direct mail
- Build and scale brand awareness campaigns targeting finance & accounting teams
- Identify and test new channels — always looking for the next scalable lever
- Brief, test, and iterate on ad creative and landing pages with our design team
- Manage budgets against CAC and ROAS targets — scale what works, cut what doesn't
- Set up tracking, attribution, and reporting across all channels
- Run structured experiments on copy, creative, audiences, and bidding strategies
- Monitor competitive activity and spot new opportunities
Requirements:
- 3–6 years managing multi-channel performance marketing for a B2B SaaS company
- Proven track record driving measurable pipeline, not just clicks and impressions
- Deep proficiency in Google Ads, Meta Ads Manager, and ideally LinkedIn and Twitter
- Highly analytical
- Highly creative; you can write or brief compelling copy for a finance audience
- Experience with or curiosity about non-digital channels like direct mail and affiliates
- Strong grasp of conversion tracking, UTM structures, and multi-touch attribution
- Comfortable in a fast-moving startup where you'll build processes from scratch
Benefits:
- Flexible work arrangements
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