Senior Campaign Manager
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Job Description
Senior Campaign Manager at Fortive Corporation leading targeted ABM campaigns. Driving engagement strategies for high-value accounts and supporting field marketing initiatives.
Responsibilities:
- Develop and execute multi-channel ABM campaigns targeting high-value accounts using firmographic, technographic, and behavioral data.
- Collaborate with Sales, Product Marketing, and Content teams to build personalized engagement strategies for buying committees.
- Own campaign performance metrics, including ROI, ROAS, and pipeline contribution.
- Partner with regional field teams to align ABM efforts with local go-to-market strategies.
- Contribute to field marketing strategy and execution, helping elevate team impact and consistency.
- Support event strategy, regional activations, and sales enablement initiatives.
- Develop content necessary for execution, including email, landing page, ad copy, case studies, and blogs.
- Manage campaigns end-to-end, including content calendar, alignment with events, and reporting on success.
- Drive alignment between Sales and Marketing through joint planning, daily management, and shared KPIs.
- Lead ICP definition and account tiering exercises with Sales and Marketing stakeholders.
- Use tools like Salesforce, HubSpot, and marketing automation platforms to track campaign performance.
- Present insights and recommendations to senior leadership for continuous improvement.
Requirements:
- 7+ years in B2B SaaS marketing, with 3+ years in ABM or campaign management.
- Proven ABM campaign ownership.
- Experience partnering directly with sales on named/target accounts.
- Comfort operating across strategy and execution.
- Proven experience in leading cross-functional marketing initiatives.
- Strong understanding of sales intent signals, account tiering, and funnel attribution.
- Excellent communication and leadership skills.
- Experience with Salesforce, HubSpot, ZoomInfo Marketing, or similar platforms is a plus.
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