Performance Marketing Specialist
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Job Description
Performance Marketing Specialist driving measurable growth across paid channels for CarBuzz. Collaborating with teams to optimize campaigns and manage performance outcomes.
Responsibilities:
- Drive measurable growth across paid channels for CarBuzz.
- Own campaign execution and optimization across key acquisition platforms, partnering closely with Editorial, SEO, Data/Analytics, and Revenue.
- Plan, launch, and optimize paid campaigns across platforms such as Google Ads (Search/Discover/YouTube), Meta, TikTok, X, Reddit, and/or programmatic partners.
- Own performance outcomes (CPA/CAC, ROAS where applicable, CTR, CPC, conversion rate, session quality), and report weekly/monthly insights with clear recommendations.
- Run structured experiments (A/B and multivariate tests) on targeting, bidding, creatives, and messaging—maintaining an always-on testing pipeline.
- Develop audience strategies including remarketing, lookalikes, interest targeting, contextual targeting, and lifecycle segmentation.
- Implement and maintain tracking using GA4, Google Tag Manager, pixels, and UTMs.
- Support monetization initiatives by driving traffic to the marketplace.
- Manage budgets and pacing across brands and channels, ensuring efficient spend and clear forecasting.
- Monitor market and platform trends and quickly translate them into execution.
Requirements:
- 2–5+ years hands-on experience in performance marketing / paid media (in-house, agency, or both).
- Proven ability to optimize to outcomes, not just clicks (conversions, subscriptions, lead-gen, revenue where applicable).
- Strong working knowledge of: Google Ads (Search, YouTube, Discover; PMax a plus) Meta Ads Manager GA4 + Google Tag Manager, UTMs, pixels, attribution basics.
- Comfortable analyzing performance in spreadsheets and BI tools (Looker Studio/Tableau a plus).
- Excellent written communication—able to translate numbers into clear actions and collaborate cross-functionally.
- Highly organized: campaign hygiene, documentation, experimentation discipline, budget pacing.
- Nice to Have: Experience in media/publishing, high-volume content environments, or affiliate-driven models.
- Familiarity with SEO/content strategy and how paid can amplify editorial wins.
- Experience with YouTube growth or paid video creative testing.
- Programmatic, native (Taboola/Outbrain), or Reddit/X/TikTok experience.
- Basic SQL, BigQuery, or analytics engineering collaboration experience.
Benefits:
- Flexible work arrangements
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