PPC Strategist
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Job Description
Google / YouTube PPC Strategist managing performance marketing to scale DTC brand's Google and YouTube channels. Collaborating with diverse teams to optimize campaigns and drive growth initiatives.
Responsibilities:
- Own strategy and day-to-day performance across Google Search, Shopping, Display, and YouTube
- Scale Google & YouTube to 15-20%+ of total paid media spend while maintaining efficiency
- Build and optimize full-funnel campaigns across brand defense, prospecting, and conversion
- Maintain strong brand impression share while expanding reach to high-intent and in-market audiences
- Monitor and analyze performance daily, identifying trends, risks, and opportunities
- Continuously test audiences, bidding strategies, creatives, and formats
- Optimize toward CAC, contribution margin, and new customer acquisition goals
- Use data to make fast, confident decisions on budget allocation and scaling
- Partner closely with creative teams to provide feedback on what’s working (and why)
- Work with ecommerce and growth teams to align paid media with merchandising and site initiatives
- Share insights that help improve SEO and organic YouTube performance through paid learnings
- Build and maintain a clear performance feedback loop across teams
- Document tests, results, and learnings to inform future strategy
- Surface patterns across audiences, products, and creatives to unlock new growth opportunities
Requirements:
- 4–5+ years of hands-on experience managing Google & YouTube Ads for DTC eCommerce brands (US-focused)
- Proven experience managing $200k+/month budgets
- Strong track record of scaling YouTube ads aggressively
- Experience working with 8–9 figure DTC brands, in-house or at an agency
- Deep analytical skills with the ability to turn data into clear actions
- Strong collaborator who communicates clearly with creative and ecommerce partners
- Ownership-driven senior IC who thrives in a fast-moving, remote environment****Bonus:
- Experience aligning paid media with SEO or organic YouTube strategies
- Experience across additional paid channels (Meta, TikTok, etc.)
Benefits:
- Join a profitable, fast-growing global DTC brand with ambitious growth goals
- Fully remote and flexible work environment (offshore candidates preferred)
- Own a high-impact channel with real budget and decision-making authority
- Collaborate with experienced growth, creative, and ecommerce leaders
- See your work directly influence revenue, efficiency, and scale
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