Principal Marketing Manager
Posted 13ds ago
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Job Description
Principal Marketing Manager driving growth and customer retention through advocacy strategies at Gainsight. Overseeing global customer recognition and engagement programs at a leading AI-powered retention engine.
Responsibilities:
- Inform the strategy and execution of our global customer recognition and advocacy ecosystem
- Operationalize and manage high-touch initiatives, including the Executive Sponsor Program and Customer Advisory Boards (CAB)
- Orchestrate the end-to-end production of customer success stories, video testimonials, and case studies
- Drive our third-party review strategy on critical platforms (e.g., Gartner Peer Insights, G2)
- Partner with Sales and Customer Success to scale our reference and referral programs
Requirements:
- 8+ years of relevant experience in Customer Marketing, Advocacy, or Strategic Marketing and a Bachelor’s degree (or equivalent combination of education and experience)
- Proven ability to interface with and influence C-suite stakeholders, both internally and externally
- A sharp ability to extract compelling, ROI-driven narratives from complex customer implementations
- Experience building and scaling repeatable processes and playbooks for global programs
- Nice-to-have: Hands-on experience using the Gainsight platform to drive customer engagement or advocacy workflows.
- Nice-to-have: Experience leveraging AI-powered tools to scale content production or customer sentiment analysis.
- Nice-to-have: Experience managing marquee in-person and virtual customer events.
Benefits:
- Fully covered medical premiums (employee-only)
- Flexible PTO
- 401(k) plan
- Dental and vision coverage
- Remote work options
- $10,000 lifetime fertility stipend
- Access to coworking spaces around the globe
- Dedicated Recharge Holidays - one long weekend each quarter
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