Product Marketing Associate
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Job Description
Product Marketing Associate launching campaigns and assets for Stride’s tech-enabled education programs. Analyzing performance and translating customer insights into enrollment and retention initiatives.
Responsibilities:
- Support go-to-market launches from planning through execution
- Develop campaign assets including messaging briefs, emails, landing pages, and sales enablement materials
- Coordinate work across Creative, Demand Generation, School Operations, Enrollment, and Product
- Analyze campaign performance and recommend improvements
- Conduct competitive and customer research
- Help document messaging and positioning
- Use AI tools responsibly to accelerate research, drafting, and analysis
- Become a trusted expert on assigned programs
- Build understanding of customer audiences and help drive enrollment and improve retention
- Translate customer insights into marketing campaigns that communicate the value of Stride's schools
- Coordinate launches, develop marketing materials, analyze results, and improve the customer experience through testing and learning
- After one year, independently own at least one end-to-end launch with minimal oversight
- Provide messaging and positioning guidance for one to two products or programs
- Deliver campaign performance analysis with actionable recommendations
- Build cross-functional relationships and independently deliver high-quality campaign assets
Requirements:
- 1–2 years of marketing experience
- Equivalent combination of education and experience
- Ability to manage multiple priorities daily, with manager support as needed
- Highly organized and detail-oriented; consistently meets deadlines
- Strong growth mindset and ability to receive feedback and demonstrate continued growth
- Ability to travel up to 10% of the time
- Ability to successfully complete a required background check
- No certificates or licenses required
- Strong analytical and problem-solving skills
- Solid presentation skills and comfort using standard presentation and collaboration tools
- Strong interpersonal skills and ability to build effective working relationships across teams
- Ability to work independently and in a team-oriented environment
- Strong written and verbal communication skills
- Exposure to marketing metrics through work, coursework, or internships
- Commitment to high-quality work and ownership of deliverables
- Product marketing, brand management, or related cross-functional experience preferred
- EdTech experience preferred
- Comfort using AI tools for research, drafting, and analysis
Benefits:
- Eligible employees may receive a bonus
- Health benefits for eligible employees
- Retirement contributions for eligible employees
- Paid time off for eligible employees
- Reasonable accommodations to apply for applicants with disabilities
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