Senior Director, Go-To-Market Strategy – Commercialization
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Job Description
Lovesac, a sustainable adaptable furniture company, seeks a senior leader to orchestrate omnichannel commercialization. Driving 18-month launch planning, risk mitigation, customer experience, and revenue protection.
Responsibilities:
- Own and continuously evolve the enterprise commercialization strategy, including operating rhythms, decision forums, and escalation paths.
- Establish and lead meeting cadences aligning product, service, technology, marketing, customer experience, and operations around launch readiness.
- Serve as the single point of accountability for go-to-market orchestration.
- Develop, maintain, and communicate an integrated 18-month commercialization calendar across product, service, and technology launches.
- Lead seasonal planning with cross-functional stakeholders to align priorities, milestones, resources, and execution.
- Manage sequencing, dependencies, capacity considerations, speed to market, operational readiness, and customer experience.
- Act as executive escalation owner for elevated-risk or complex initiatives.
- Mitigate timeline, cost, and customer-experience impacts and recommend tradeoffs with Finance and functional leaders.
- Execute strategies to close financial gaps caused by launch delays, scope shifts, or readiness issues.
- Identify revenue levers, phased launches, cost mitigation opportunities, and experience adjustments.
- Architect and maintain the customer experience commercialization playbook across retail, ecommerce, partnerships, and wholesale.
- Lead cross-functional integration across Product, Marketing, Retail, Ecommerce, Technology, Operations, Finance, and Customer Experience.
- Translate complexity into clarity for senior leaders and align teams on successful launch outcomes.
- Build, lead, and develop a high-performing commercialization team.
- Establish roles, expectations, and development paths while fostering accountability, collaboration, and continuous improvement.
- Perform other reasonable duties requested by management.
Requirements:
- Bachelor’s degree in related field required; advanced degree preferred.
- 10+ years of experience in commercialization, go-to-market, operations, strategy, or related leadership roles.
- Proven experience planning and executing go-to-market launches, seasonal campaigns, and major business priorities in a fast-paced retail environment.
- Experience in both retail and CPG environments strongly preferred.
- Experience operating within a founder-led, high-growth environment preferred.
- Demonstrated success leading complex, cross-functional launches in a consumer-facing business.
- Proven ability to manage financial risk, resolve launch-related gaps, and deliver against revenue targets.
- Deep understanding of omnichannel customer experiences, including physical retail, ecommerce, and third-party partnerships.
- Exceptional communication, executive storytelling, and stakeholder management skills.
- Comfort operating in a fast-paced, evolving environment with shifting priorities.
- Must exemplify Lovesac values and meet or exceed KPIs, goals, and deadlines.
- Must be able to travel using various forms of transportation for mandatory meetings and conferences at offices or off-site locations.
- Ability to travel up to 30% for launch readiness reviews, leadership meetings, and key company events.
- Must comply with Lovesac policies and procedures and work collaboratively with fellow employees.
- Must fully reside in the United States throughout employment.
Benefits:
- Annual Bonus Program
- Annual Long Term Incentive Program
- Inaugural Grant Equity Award
- 401K Matching Contribution
- Financial Wellness Tools
- Medical insurance
- Dental insurance
- Vision insurance
- Health Savings Account
- Flexible Spending Account
- Paid Parental Leave
- Life/AD&D insurance
- Short Term Disability insurance
- Long-Term Disability insurance
- Critical Illness and Accident Insurance
- Employee Assistance Program
- Up to 160 hours of paid time off within the fiscal calendar year
- 8 paid company recognized holidays
- Pet Insurance
- Generous Associate Discounts
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