Product Marketing Director – Mid Market/Enterprise
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Job Description
Product Marketing Director at FMG driving messaging and positioning for mid-market and large-enterprise segments in financial services. Owns product positioning, launches, and cross-functional execution.
Responsibilities:
- Develop and maintain product positioning, value propositions, and messaging by persona and use case
- Translate product capabilities into customer outcomes, proof points, and differentiated narratives
- Build and evolve core messaging artifacts, including pitch decks, web copy, one-pagers, and solution briefs
- Lead go-to-market strategy for new products and major releases, including launch plans, milestones, and success metrics
- Partner with Product to shape launch scope and packaging, and to align timing with readiness across teams
- Coordinate cross-functional launch execution across marketing channels, sales, customer success, and support
- Build sales enablement assets, including decks, competitive talk tracks, objection handling, demos narrative, and battlecards
- Train sales and customer-facing teams on messaging, ideal customer profiles, use cases, and differentiation
- Partner with Revenue Operations to support the adoption of messaging and assets in sales workflows
- Run customer and prospect research to inform messaging, packaging, and roadmap priorities
- Track competitive landscape, create competitive intelligence, and inform product strategy and GTM choices
- Define and maintain ideal customer profile, personas, and segmentation in partnership with Growth and Sales
- Support pricing and packaging work, including plans, add-ons, value metrics, and monetization motions
- Partner with Product and Customer Success to drive feature adoption and reduce time to value
- Monitor performance and continuously optimize based on pipeline, conversion, retention, and feedback
- Act as the connector across Product, Sales, Customer Success, and Marketing
- Establish repeatable processes for launches, enablement, and competitive updates
- Access to a private & secure workspace, free from distractions
- Accessible during the assigned work schedule for regular duties and responsibilities as outlined by the supervisor
- An internet connection with speeds of 5 Megabits down / 3 Megabits up (5mbps/3mbps)
Requirements:
- 5-to-8 years in Product Marketing experience in a SaaS environment
- Direct experience supporting Financial Services Mid Market and/or Enterprise sales teams
- Proven ability to support complex, multi-stakeholder sales cycles
- Strong background in: Product positioning and messaging, Sales enablement, Go-to-market planning
- Exceptional written and verbal communication and presentation skills
- Strategic thinker with strong execution performance
- Highly collaborative, comfortable operating across Sales, Product, and Marketing
- Experience creating a range of marketing assets including product demo videos, sharp succinct slide pitch-decks, battle cards, sales playbooks, first call decks and competitive analysis
- Experience/familiarity with the customer engagement lifecycle, Marketing Automation and CRM applications
- Ability to use data and analytics to drive decision making as well as a strong track record of setting and delivering against measurable marketing metrics
- Ability to craft compelling positioning and thought leadership content
- Exceptional team player with proven ability to lead through influence.
Benefits:
- Enjoy a generous paid holiday schedule, including a full week off for our Winter Holiday Shutdown.
- Our comprehensive paid time off policies cover vacation, sick days, parental leave, and bereavement leave.
- Our robust insurance plan includes: Medical with $0 co-pay, Telehealth plan, Dental, Vision, Health Savings Account (HSA) with generous employer contributions, Flexible Spending Accounts (FSA), Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage, Company-paid Short & Long Term Disability coverage, Company-paid Employee Assistance Program (EAP).
- Matching 401(k) with immediate full vesting.
- On Demand Pay - allows access to a portion of your earned wages prior to the payday with same day deposit.
- Internet & Gym Reimbursement! We’ll provide you with the work computer equipment you need to set you up for success!
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