Product Marketing Lead – Director
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Job Description
Product marketing leader shaping GTM narratives for zerohash, a crypto and stablecoin infrastructure platform. Translating technical products into partner-focused messaging, launches, and sales enablement.
Responsibilities:
- Lead how zerohash positions, packages, and communicates its evolving product roadmap
- Develop clear, differentiated messaging for the Trade, Transact, and Tokenize product lines
- Translate technical features into narratives tied to partner value, market trends, and business outcomes
- Maintain and evolve product positioning for zerohash’s infrastructure platform
- Partner with Product Leadership on releases, roadmap themes, dependencies, and customer impact
- Build and independently lead GTM plans for new features, including positioning, competitive framing, and sales, success, and marketing content
- Package product updates for internal teams and external audiences, including press, partners, and prospects
- Develop partner-facing messaging for major announcements
- Create launch materials including value propositions, FAQs, one-pagers, solution briefs, and sales enablement tools
- Support joint marketing initiatives with key enterprise partners
- Report to the CMO and connect Product, Marketing, and Revenue teams
Requirements:
- 7–10+ years in product marketing at a B2B fintech, payments, or crypto infrastructure company
- Experience supporting fast-moving product teams
- Experience building GTM motions for technical products
- Background in payments, digital assets, stablecoins, or brokerage technology is a significant plus
- Ability to proactively set timelines, agendas, and cross-functional plans
- Strong storytelling ability for complex infrastructure products
- Ability to think strategically while executing quickly and independently
- Comfort working cross-functionally in a technical, high-growth company
- Strong writing, structuring, and messaging development skills
- Analytical and detail-oriented, with strong positioning and audience instincts
- Curious, proactive, and energized by emerging categories and continuous product innovation
Benefits:
- Healthcare Insurance: zerohash covers roughly 100% of employee premiums as well as a portion of spouse/children (U.S. only)
- Vision & Dental Insurance (U.S. only)
- Chance to earn equity
- Maternity & Paternity leave (after 6 months)
- WeWork All Access Membership
- WFH Yearly Stipend
- L&D Yearly Stipend (after 6 months)
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