Senior Product Marketing Manager – Sitetracker Scout, Agentic AI
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Job Description
Senior Product Marketing Manager scaling Sitetracker’s Scout Agentic AI go-to-market motion. Translating technical capabilities into positioning, sales enablement, campaigns, and customer adoption.
Responsibilities:
- Scale the go-to-market motion for Scout, Sitetracker’s Agentic AI solution
- Support active Scout sales opportunities, typically partnering on 5–10 opportunities
- Help Sales position the platform, communicate its value proposition, navigate objections, and engage executive stakeholders
- Own and evolve Scout’s messaging pillars
- Lead product marketing for new capabilities in partnership with Product
- Translate technical functionality into differentiated messaging, sales enablement, and customer-facing value propositions
- Develop Marketing campaigns to create demand and expand Scout adoption within the existing customer base
- Monitor campaign execution and outcomes and recommend improvements
- Track the AI landscape, emerging competitors, and changing market sentiment
- Develop competitive messaging and counter-positioning
- Provide actionable market insights to Sales and Product Marketing
- Represent Scout at customer and industry events, including speaking opportunities
- Build a scalable product marketing motion and repeatable approach for launching and enabling new capabilities
Requirements:
- Experience directly supporting Sales teams on active opportunities for AI, technical SaaS, or similarly complex technology
- Ability to translate technical capabilities into clear business value and support objection handling
- Comfort communicating with executive-level stakeholders and helping sellers navigate complex customer conversations
- Experience creating a repeatable sales motion around an emerging or rapidly evolving product
- Ability to use active-deal insights to improve messaging, enablement, and GTM strategy
- Understanding of the AI technology stack and ability to communicate technical concepts to technical and business audiences
- Experience developing messaging, positioning, and value propositions for technical products
- Experience partnering with Product to bring new products or capabilities to market and enable Sales around launches
- Experience shaping the market narrative for a new or emerging technology category
- Ability to rapidly evolve positioning as the product, customer needs, and AI market change
- Track record developing GTM campaigns to create demand or increase product adoption
- Understanding of GTM channels and ability to recommend approaches based on audience and objective
- Ability to monitor campaign execution and outcomes and make recommendations
- Experience building programs to expand adoption within an existing customer base
- Ability to connect campaign performance to pipeline, adoption, and commercial outcomes
- Understanding of AI landscape, emerging technologies, competitors, and changing market dynamics
- Experience developing competitive messaging and counter-positioning
- Ability to turn market and competitive insights into actionable information for Sales and Product Marketing
- Experience operating in a fast-moving technology category
- Ability to identify market shifts and influence positioning and GTM strategy
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