Commercial GTM Leader
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Job Description
Commercial GTM Leader building NordicTrack’s B2B fitness equipment business. Owning positioning, partnerships, sales motion, and profitable go-to-market growth.
Responsibilities:
- Establish NordicTrack B2B as a clearly defined, credible commercial business by defining target segments, commercial offerings, and brand credibility
- Own the commercial P&L and set targets for pipeline, bookings, margin, pricing, packaging, channels, and partnerships
- Build and run the B2B go-to-market motion from strategy through closed revenue
- Develop distributor, reseller, and strategic partner relationships
- Own pipeline, revenue, partner health, and commercial results
- Assess the Pilates B2B equipment market, audience size, and priority segments
- Recommend awareness, adoption, and market-share ambitions
- Identify barriers to adoption and root causes
- Develop funnel strategy, channel roles, positioning, messaging, and full-funnel communications
- Monitor competitive, cultural, and consumer trends
- Plan Pilates and Strength launches, including timelines, channels, assets, and success metrics
- Create creative briefs, evaluate creative output, and guide creative quality across brand, performance, and social channels
- Partner with Media, Creative, Social, Influencer, and Analytics teams
- Develop category storytelling, launch toolkits, training materials, and visual standards for sales teams and retail partners
- Define and interpret metrics across awareness, consideration, conversion, and early adoption
- Translate performance learnings into strategy, messaging, and channel adjustments
Requirements:
- Bachelor's degree in Marketing, Business, or a related field
- 5–7 years of experience in brand marketing, product marketing, or go-to-market roles for physical products
- Experience launching new products or emerging categories where customer education was required
- Demonstrated ability to make decisions with incomplete information and move work forward quickly
- Proven creative judgment, including experience evaluating and shaping work across brand and performance contexts
- Working understanding of performance marketing fundamentals, funnel economics, and ROI considerations
- Experience operating within both scaled brands and fast-moving, resource-constrained environments
- Strong intuition for social-first creative and cultural relevance
- Exceptionally clear and concise written and verbal communication skills
- Track record of tying brand and creative decisions directly to commercial outcomes
- High ownership mindset and willingness to step in wherever needed to drive results
- Authorized to work in the United States without sponsorship
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