Director, Product Marketing
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Job Description
Director of Product Marketing commercializing SalesRabbit’s AI-native roofing and field-sales software platform. Owning positioning, launches, enablement, competitive intelligence, and customer expansion.
Responsibilities:
- Define positioning and messaging across products, bundles, audiences, and lifecycle stages
- Own Product Marketing’s commercialization strategy and contribute to the integrated company go-to-market plan
- Partner on pricing and packaging through customer research, value insights, packaging recommendations, and ROI narratives
- Own Voice of Customer and market intelligence, including customer discovery, win/loss analysis, buyer sentiment, competitive movement, adoption data, and field feedback
- Establish a repeatable competitive intelligence program for customer-facing teams and leadership
- Own launch strategy and go-to-market readiness for new products, significant releases, and portfolio changes
- Define launch audiences, value propositions, messaging, offers, enablement requirements, adoption plans, and success measures
- Build repeatable launch discipline and coordinate execution across Product, Growth Marketing, Brand and Content, Sales, and Customer Success
- Measure adoption and commercial performance after launch and improve subsequent execution
- Build the enablement system with messaging, demos, tools, competitive intelligence, and launch support
- Own product and sales training, including value articulation, discovery support, use cases, objection handling, and competitive positioning
- Establish seller proficiency expectations and assess training effectiveness
- Own marketing strategy for customer adoption, upsell, cross-sell, and advocacy
- Define expansion segments, use cases, triggers, offers, messaging, and campaign plans
- Build customer education, communications, references, and advocacy programs
- Establish the Product Marketing function, then sequence hiring of a Product Marketing Manager and Customer Marketing Manager
- Set priorities and standards for research, messaging, launches, enablement, and expansion programs
- Embed practical AI workflows across research, competitive intelligence, analysis, message development, and enablement
- Communicate recommendations clearly and hold cross-functional teams to launch and commercial commitments
Requirements:
- 8+ years in B2B SaaS Product Marketing, with deep hands-on ownership of positioning, launches, enablement, customer insight, and commercialization
- Experience building or significantly transforming Product Marketing in a high-growth environment
- Demonstrated success establishing a repeatable launch and release discipline across multiple products or a rapidly evolving platform
- A record of measurable impact on launch adoption, seller effectiveness, win rates, sales velocity, expansion, or revenue growth
- Exceptional ability to translate complex products and technical capabilities into simple, differentiated customer value
- Meaningful pricing and packaging experience, including research, value articulation, ROI narratives, and commercial recommendations
- Experience positioning multiple products within a coherent portfolio or platform story
- Demonstrated ownership of customer discovery, competitive research, win/loss analysis, and market validation
- Experience designing and delivering product or sales training, with evidence that sellers used the work and improved their readiness or effectiveness
- Experience developing upsell or cross-sell plays through customer segmentation, usage insights, and partnership with Sales and Customer Success
- Proven ability to influence senior Product, Sales, Marketing, Customer Success, and executive stakeholders in ambiguous environments
- Ability to hire and develop talent, establish operating discipline, and personally execute high-impact work
- Practical use of AI across research, competitive intelligence, analysis, messaging, enablement, and execution, with repeatable workflows you can demonstrate
- Preferred: Experience in roofing, home services, construction technology, or field sales
- Preferred: Experience integrating acquired products into a coherent portfolio story
- Preferred: Experience commercializing products through both sales-led and product-led growth motions
- Preferred: Experience in founder-led, private-equity-backed, or significant transformation environments
Benefits:
- 20 days of PTO + 10 paid holidays
- Medical, Vision, Dental, Life Insurance
- 401(k) 100% matching up to 4% of salary
- Company phone plan covering service for employee and spouse/child
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