Consumer GTM Lead
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Consumer GTM Lead owning NordicTrack’s North American fitness-equipment growth across retail and DTC. Driving full-funnel demand, conversion, pricing, merchandising, and retention.
Responsibilities:
- Own the NordicTrack North America consumer business across retail and DTC channels.
- Partner with Sales to drive traffic, conversion, average order value, revenue, and retention metrics.
- Build and run full-funnel, cross-channel go-to-market strategies from demand creation through closed revenue and retention.
- Connect brand, media, retail, merchandising, creative, site, and promotional decisions into a cohesive conversion strategy.
- Own audience, demand, positioning, merchandising, pricing, promotion, acquisition, retention, and channel strategy.
- Identify conversion and retention barriers and uncover root causes using performance data.
- Monitor competitive, cultural, and consumer trends and determine strategic relevance.
- Develop communication, product storytelling, merchandising, site, promotional, and lifecycle assets.
- Define go-to-market timelines, channel roles, asset requirements, and success metrics.
- Evaluate creative and site performance and serve as strategic owner of commercial quality.
- Partner with Media, Finance, Social, Influencer, Analytics, and Sales teams on performance, economics, and execution.
- Define and monitor traffic, conversion, AOV, retention, and contribution margin metrics, translating results into strategic adjustments.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- 5–7 years of experience in consumer go-to-market, retail, direct-to-consumer, e-commerce, or growth roles for physical products.
- Experience owning conversion, retention, or full-funnel performance across retail and/or DTC channels.
- Demonstrated ability to make decisions with incomplete information and move work forward quickly.
- Proven judgment across brand and performance contexts, including experience shaping pricing and promotion.
- Working understanding of performance marketing fundamentals, funnel economics, margin, and ROI considerations.
- Experience operating within both scaled brands and fast-moving, resource-constrained environments.
- Strong intuition for social-first creative and cultural relevance.
- Exceptionally clear and concise written and verbal communication skills.
- Track record of tying brand, creative, and merchandising decisions directly to revenue and margin outcomes.
- High ownership mindset and willingness to step in wherever needed to drive results.
- Authorized to work in the United States without sponsorship.
Similar Jobs
Director, OneVista Cloud GTM
Director scaling AWS GTM partnerships across Vista’s enterprise software portfolio. Building co-sell, Marketplace, incentive, and cross-portfolio growth programs.
Commercial GTM Leader
Commercial GTM Leader building NordicTrack’s B2B fitness equipment business. Owning positioning, partnerships, sales motion, and profitable go-to-market growth.
Go-To-Market Engineer
GTM Engineer owning AI automation, website engineering, analytics, and RFP systems. Sirona Medical builds cloud-native, AI-powered software for radiology workflows.
Senior Product Marketing Manager, Logs
Senior Product Marketing Manager owning Logs positioning, launches, enablement, and competitive strategy. Helping New Relic’s observability platform win customers through technical, cost-focused product marketing.
Director, Product Marketing
Director of Product Marketing leading product adoption, pricing, launches, and sales enablement. Shaping strategy for Loftware’s cloud-based supply-chain labeling platform.
Product Marketing Manager
Product Marketing Manager shaping positioning, launches, and sales enablement for Feathery’s workflow automation platform. Driving adoption across insurance and wealth management markets.
General Sales – GTM Evaluator
General Sales/GTM Evaluator reviewing AI-generated documents, spreadsheets, and slide decks for Mercor. Grading AI outputs and providing structured domain-quality feedback.
Senior Analyst, GTM Compensation and Planning
Senior GTM compensation analyst supporting commissions, quotas, and capacity planning. Engine operates an AI-forward business travel and spend management platform.
Founding Head of GTM
Founding Head of GTM creating a repeatable market and initial revenue for OpenVPN’s AI-native Cipherscale security platform. Leading customer discovery, deployments, and enterprise sales.
Product Marketing Manager
Product Marketing Manager driving go-to-market strategy for PDQ’s device management software. Leading competitive intelligence, analyst relations, positioning, AI workflows, and sales enablement.
GTM & Sales Operations Associate
GTM and sales operations associate supporting TiDB’s AI-native database business in North America. Analyzing markets, forecasts, commissions, CRM data, and automation systems.
GTM Architect
Oracle GTM Architect leading global trade, customs, transportation, and compliance solutions. Supporting Nextpower’s integrated clean-energy technology platform for utility-scale solar power plants.
Commercial Lead, Assessments
GTM commercial lead owning healthcare AI assessment sales for Protege’s secure AI training-data exchange platform. Building target accounts, negotiating contracts, and executing vertical go-to-market strategy.
Senior Product Marketing Manager
Senior Product Marketing Manager shaping positioning, launches, and sales enablement for FMG’s all-in-one financial marketing platform. Driving growth through market insight, competitive strategy, and AI-enabled go-to-market programs.
Enterprise Sales & GTM Specialist
Enterprise sales specialist evaluating complex B2B sales workflows for advanced AI training. Creating expert reference examples, rubrics, and customer-facing materials.
Senior Product Marketing Manager
Senior Product Marketing Manager positioning and launching AppFollow's AI-powered app reputation and ASO platform. Building product marketing systems, customer proof and sales enablement from zero.
GTM Strategist – New Verticals
GTM Strategist launching new products and verticals for AirOps, an AI-search brand-growth platform. Testing positioning and converting customer insights into scalable sales playbooks.
Senior Manager, Product Marketing
Senior Product Marketing Manager leading positioning, go-to-market strategy, and advocacy for Coursedog’s intelligent academic operations platform. Driving growth across higher education institutions.
Senior Product Marketing Manager, Agentic AI
Senior Product Marketing Manager positioning Cyara’s agentic AI customer-experience assurance platform. Owning launches, competitive strategy, sales enablement, and technical content for enterprise buyers.
Principal Product Marketing Manager – Agentic AI
Principal Product Marketing Manager owning positioning, launches, and competitive strategy for Cyara’s agentic AI assurance platform. Partnering with enterprise buyers and cross-functional teams.