Product Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Product Marketing Manager owning Cybrid’s product story, positioning, and messaging. Leveraging fintech expertise to translate complex technical capacities into compelling narratives.
Responsibilities:
- Define and maintain Cybrid’s product positioning, value propositions, and messaging frameworks.
- Translate complex technical capabilities into clear customer-facing narratives.
- Ensure consistent messaging across website, campaigns, and sales materials.
- Own and produce product-focused content including: Blog posts and technical explainers, Whitepapers, guides, and long-form educational assets, Case studies and use-case deep dives, Website product pages and landing pages, Social content (especially LinkedIn), Newsletter content and product updates.
- Partner with Product and Engineering to ensure technical accuracy.
- Position Cybrid as a credible, authoritative voice in payments, fintech, and digital asset infrastructure.
- Develop deep expertise in Cybrid’s APIs, platform capabilities, and roadmap.
- Understand customer pain points, buying behavior, and decision criteria.
- Monitor competitors and articulate Cybrid’s differentiation.
- Create and maintain sales enablement materials: Pitch decks, one-pagers, FAQs, battlecards, Objection-handling and persona-based messaging.
- Support Sales with content tailored to different buyer types and use cases.
- Support product launches and feature rollouts with messaging and content.
- Collaborate with Demand Gen and Marketing to support campaigns with strong product narratives.
- Contribute to integrated campaigns across website, email, social, and sales.
- Act as a bridge between Product, Sales, and Marketing. Stay closely aligned with Product Management on roadmap and priorities. Ensure go-to-market efforts accurately reflect product capabilities.
Requirements:
- 3–6+ years of experience in product marketing or related roles.
- Fintech experience is required. Payments industry experience is a big plus.
- Strong understanding of B2B SaaS or API-driven platforms.
- Experience working closely with Product and Marketing/Sales teams.
- Excellent written and verbal communication skills.
- Proven ability to create sales enablement and GTM materials.
- Nice to Have (Assets):
- Experience in payments, money movement, or crypto / digital assets.
- Experience marketing infrastructure, APIs, or developer-focused products.
- Experience supporting enterprise or mid-market sales motions.
- Familiarity with compliance- or regulation-heavy industries.
Benefits:
- High-growth startup backed by experienced fintech founders and investors.
- Global mission: bringing stablecoin and Bitcoin payments to the world and enabling instant crypto banking.
- Cutting-edge challenges in stablecoins, payments, crypto, and compliance.
- Collaborative culture: work with passionate experts who’ve built fintech infrastructure at scale.
- Career growth: shape your role as the company scales.
- Equity ownership: be part of our long-term growth story.
- Comprehensive benefits: medical, dental, and more.
- Retirement savings with matching contributions.
Similar Jobs
Product Marketing Manager
Product Marketing Manager at LandTech managing product narrative and go-to-market strategy. Leading sales enablement and product adoption initiatives in a B2B SaaS environment.
Senior Product Marketing Specialist – Enablement
Senior Product Marketing Specialist empowering sales teams with strategies for EnergyHub's solutions. Focused on driving scalable commercial excellence and effective communication of complex concepts.
Head of GTM Narrative
Senior editorial leader at Neara developing strategic narratives on energy infrastructure risks. Engaging with senior utility leaders and shaping industry conversations around resilience and regulation.
GTM Operations Specialist
GTM Specialist responsible for managing commercial pipeline execution at Truelogic. Collaborating with U.S. companies on impactful projects while ensuring operational excellence in sales.
GTM Operations Specialist
GTM Operations Specialist managing commercial pipeline efficiency and CRM data quality for Truelogic. Coordinating with teams to ensure no deals are forgotten.
GTM Operations Specialist
GTM Specialist managing the execution and movement of commercial pipeline for Truelogic. Coordinating leads and ensuring pipeline velocity and CRM data integrity.
GTM Operations Specialist
GTM Specialist handling commercial pipeline operations for a leading nearshore tech provider. Collaborating with teams and ensuring smooth progress from lead to proposal stages.
Senior Product Marketing Manager
Senior Product Marketing Manager at Fingerprint leading product launches and driving go-to-market strategies. Collaborating cross-functionally to deliver compelling messaging and ensure successful market entry.
Product Marketing Lead
Product Marketing Lead driving positioning and narrative across diverse audiences for a logistics platform powering modern commerce. Collaborating with sales, product, and marketing teams to enhance product strategy.
GTM Enablement – Outbound
Build outbound playbooks and training for SDRs at ElevenLabs, focusing on effective outbound motion in AI. Work with global team to enhance performance and training.
GTM Systems Admin, Support
Customer Success Systems Administrator optimizing Zendesk and supporting Customer Success platforms at Harvey. Collaborate with teams to ensure seamless customer experience and system integration.
Product Marketing Manager
Product Marketing Manager at 9amHealth driving patient activation and engagement through data-driven strategies. Responsible for enrollment optimization and cross-functional collaboration to enhance product offerings.
Senior Product Marketing Manager
Product marketer leading go-to-market strategies for Kentik's network intelligence solutions. Collaborating with sales, marketing, and product management to enhance business impact.
Go-To-Market Representative
Go-To-Market (GTM) Representative driving pipeline generation through inbound and outbound prospecting efforts. Collaborating with sales and marketing to accelerate business growth in remote capacity.
Senior PBM Strategic Relations Director – GTM
Senior Director leading RxBenefits’ PBM initiatives ensuring alignment with strategic objectives. Collaborating with leaders to drive successful execution and client value in pharmacy management.
Founding Product Marketing Manager
Hiring a Product Marketing Manager to build go-to-market strategy for Vantage's cloud cost platform. Lead messaging, adoption, and customer engagement to drive product success.
Associate Product Marketing Manager
Associate Product Marketing Manager at Relay, supporting product marketing initiatives and go-to-market strategies for a digital banking platform. Collaborating across teams to drive product adoption and engagement.
APAC GTM Lead
APAC GTM Lead driving growth and trading volume at Decibel, a crypto derivatives exchange in APAC. Collaborating with KOLs and traders to build relationships and strategies.
GTM Expert – Freelance
Join Perhire's vetted GTM talent network for freelance opportunities. Collaborate with early-stage startups and growth companies on GTM strategies and execution.
Senior Product Marketing Manager
Senior Product Marketing Manager overseeing enterprise-level strategic narrative for product portfolio at CAQH. Driving product launches, messaging frameworks, and commercial enablement in a fully remote environment.