Product Marketing Manager – Contractor
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Job Description
Product Marketing Manager driving messaging and positioning for Worldly's risk management products. Collaborating with teams to develop strategies and marketing assets while focusing on customer engagement.
Responsibilities:
- Create compelling marketing assets including demo videos, event sessions, website content, and sales decks
- Conduct market research, customer interviews and competitive analysis to inform product positioning and messaging and define the ideal customer profile
- Develop and execute go-to-market strategies for new product launches and feature releases
- Work with the broader marketing team to ensure flawless execution of product messaging across communications and campaigns
- Collaborate with product management to translate technical features into customer benefits
- Enable the sales team with training, messaging, key talking points, visuals and materials needed to effectively sell our solutions
- Stay current with industry trends and best practices in supply chain risk management, sustainability, and climate adaptation.
Requirements:
- 5+ years of B2B SaaS product marketing experience
- Proven track record of developing and executing successful product launches, marketing campaigns, and customer and market research
- Deep expertise in crafting clear, compelling, and differentiated messaging and positioning
- Project management and analytical experience
- Ability to prioritize and execute independently in a fast-paced environment
- Outstanding verbal, written and visual storytelling skills
- Familiarity with marketing automation and CRM platforms
- MBA or advanced degree is helpful
- Experience in sustainability, climate adaptation, supply chain management and/or consumer goods is helpful
- Experience in a high-growth SaaS company and in product-led growth is helpful
- Experience working with global teams and a global customer base is helpful
Benefits:
- Occasional travel to support business needs
- Opportunity to work with a diverse global team
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