Product Marketing Manager
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Job Description
Product Marketing Manager translating technical product expertise into market communication for GetBlock's Web3 solutions. Collaborating closely with engineering and marketing teams to execute go-to-market strategies.
Responsibilities:
- Turn product into offers: Partner closely with Product/Engineering, absorb product updates and technical context, and convert them into crisp positioning, messaging, and value propositions.
- Build core PMM assets: Create and continuously improve go-to-market materials such as landing pages, pitch decks, one-pagers, solution briefs, and internal enablement docs.
- Enable Marketing & BD/Sales: Onboard and train teams on new services/offers, messaging, and how to use the assets in real conversations and campaigns.
- Stay on top of Web3 trends: Run lightweight but continuous market/trend research (Web3 infrastructure, developer tooling, ecosystem shifts), and share insights with both product/tech and go-to-market teams.
- Support GTM execution: After packaging an offer, help drive it into action — acting as a cross-functional “glue” and informal leader to ensure campaigns and BD motions communicate the offer correctly (you won’t own every process, but you’ll shape direction and quality).
Requirements:
- Proven experience in product marketing / positioning / packaging for complex products (ideally B2B).
- Web3 familiarity & strong ability to go deep technically into the product and explain it in simple, customer-focused language.
- Experience creating high-quality marketing deliverables (decks, one-pagers, landing pages, narratives).
- A researcher mindset : curiosity, trend awareness, ability to synthesize market signals into actionable insights.
- Confidence collaborating with cross-functional teams and influencing without formal authority.
- AI tools proficiency: ability to speed up the packaging cycle using AI (drafting, structuring, rapid iteration).
Benefits:
- Competitive market rate salary with performance-based incentives.
- 20 days of annual leave, plus an additional 12 days off to use for your holidays or personal days.
- Well-being programs to support your health and balance.
- Coworking space compensation for a productive work environment.
- Paid sick leave to ensure you can rest when needed.
- A company that invests in your growth, with personalized roadmaps to guide your professional development.
- An actively growing company with great opportunities for both horizontal and vertical career development.
- Opportunity to shape the initiatives you’re working on and make a real impact.
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