Real Estate Appointment Setter, Cold Caller
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Job Description
Remote cold caller and appointment setter supporting a U.S.-based residential real estate investment business. Generating seller leads, qualifying homeowners, and booking acquisitions appointments.
Responsibilities:
- Conduct high-volume outbound cold calls to residential property owners using client-provided lead lists
- Engage homeowners to determine motivation, property condition, timeline, and selling intent
- Qualify seller leads based on established acquisition criteria
- Build rapport with homeowners and overcome common objections
- Schedule qualified appointments for the acquisitions team
- Execute follow-up calls, voicemails, and nurture sequences
- Maintain accurate notes, call dispositions, and lead statuses in the CRM
- Update lead pipelines and document activities in real time
- Meet or exceed daily, weekly, and monthly KPIs for calls, conversations, qualified leads, and appointments
- Represent the client's brand professionally during homeowner interactions
- Collaborate with the acquisitions team to ensure smooth handoff of qualified opportunities
Requirements:
- Minimum 2–5 years of experience as a Real Estate Cold Caller, ISA, Appointment Setter, or Lead Manager supporting the U.S. residential real estate market
- Strong preference for candidates with 4–5+ years of proven experience
- Demonstrated success generating qualified seller appointments through outbound prospecting
- Experience working with real estate investors, wholesalers, house flippers, brokerages, or acquisition teams
- Proven ability to meet outbound calling and appointment-setting targets
- Strong cold calling, objection handling, and rapport-building skills
- Excellent English verbal communication with a neutral or easily understandable accent
- Strong active listening and probing skills
- Ability to identify motivated sellers and uncover pain points
- Comfortable discussing sensitive homeowner situations professionally
- Highly organized with strong follow-up discipline
- Self-motivated and capable of working independently in a remote environment
- Strong time management and multitasking abilities
- Results-driven with a consistent track record of achieving KPIs
- Experience with motivated seller lead types including absentee owners, vacant properties, pre-foreclosures, probate, inherited properties, tax-delinquent properties, expired listings, divorce leads, distressed properties, FSBO, driving for dollars, and high-equity owners
- Understanding of seller motivation, lead qualification, property condition conversations, appointment qualification, follow-up strategies, and basic real estate investment terminology
- Experience with one or more CRM platforms: HubSpot, Podio, Salesforce, GoHighLevel, REsimpli, FreedomSoft, InvestorFuse, Follow Up Boss, Zoho CRM, or comparable platforms
- Experience with call disposition tracking, lead pipeline management, calendar scheduling, CRM reporting, data accuracy, and documentation
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