Regional Account Manager
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Job Description
Regional Account Manager covering Greater Manchester, Lancashire and South Cumbria for ophthalmic solutions. Responsible for driving sales and market engagement with NHS stakeholders in the region.
Responsibilities:
- Drive sales growth and market penetration across a defined healthcare locality
- Focus on NHS payer stakeholders and healthcare professionals
- Lead all aspects of the sales cycle, collaborating cross-functionally to deliver business plans, achieve sales targets, and provide outstanding customer engagement
- Take full ownership and accountability for all commercial activities and stakeholder relationships within the assigned healthcare locality
- Execute the Infinity sales process end-to-end to ensure consistent, compliant, and effective engagement with customers and stakeholders
- Achieve or exceed sales targets across the full Scope Ophthalmics portfolio, ensuring strategic focus on priority products including Hylo and branded glaucoma generics
- Develop and maintain a thorough understanding of the NHS landscape, including Integrated Care Boards (ICBs)/ Local Health Board (LHBs) / Health Boards (HBs), local formularies, and patient pathways relevant to ophthalmology treatments
- Build strong, trusted relationships with key NHS decision-makers
- Prepare and execute detailed business plans aligned with company objectives and local NHS priorities
- Collaborate effectively with cross-functional teams (L&D, Commercial, Value & Outcomes, Projects Lead, Medical, Marketing) to ensure a coordinated approach in customer engagement and market development
- Represent Scope Ophthalmics at local/ regional / national meetings, conferences and forums to enhance brand visibility and influence clinical practice
- Maintain up-to-date knowledge of competitor activity, NHS policy changes, and market trends to proactively adapt sales strategies
- Demonstrate Scope’s values and engagement behaviours in all interactions, maintaining a professional, ethical, and customer-focused approach.
Requirements:
- Educated to degree level or equivalent (preferably in life sciences, healthcare, business, or related field)
- ABPI qualification
- Extensive experience in pharmaceutical or healthcare sales, ideally within ophthalmology or related specialties
- Proven track record of achieving or exceeding sales targets in a complex, multi-stakeholder NHS environment
- Strong knowledge of NHS structures, commissioning pathways, and local formularies, with the ability to navigate complex healthcare settings
- Ability to interpret and use sales analytics and business intelligence tools to drive decision making
- Excellent communication, negotiation, and relationship-building skills, capable of influencing at multiple levels within the NHS
- Ability to influence stakeholders in clinical / therapeutic decision making, as well as portfolio positioning to meet the NHS agenda, influencing cost-effectiveness decision making
- Strong organisational and time management skills, with the ability to manage a large geographical territory effectively
- Ability to work independently and as part of a cross-functional team
- Proficient in digital tools for sales presentations and remote engagement (e.g., ShowPad, CRM systems)
- Flexibility to travel within the assigned locality and attend relevant events
- A proactive and growth mindset with a customer-centric approach.
Benefits:
- Equal employment opportunities
- Prohibits discrimination and harassment of any type
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