Senior Account Executive / Sales Director – Local TV
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Job Description
Leading commercial partnerships with Local TV ownership groups and cable operators. Driving Nielsen’s go-to-market strategies and fostering C-Suite relationships within the media landscape.
Responsibilities:
- primary commercial lead and strategic partner for key Local TV ownership groups, stations, cable operators & newspapers
- navigate complexities of the evolving media landscape from Linear TV to Streaming and Addressable
- achieve aggressive renewal and new business targets
- lead the lifecycle of Master Service Agreements (MSAs)
- cultivate and strengthen trusted advisor relationships with C-Suite leaders through consultation
- orchestrate a team of Nielsen Account Managers and subject matter experts
- identify and cultivate relationships with Digital leaders at Corporate and station levels
- drive adoption of Nielsen’s Digital Solutions
- collaborate with Customer Success Account Managers to dimension changes in audience behavior
- serve as the bridge between clients and Nielsen organization
- maintain rigorous pipeline hygiene within Salesforce
- articulate unique benefits of Nielsen products across all client departments
- travel expectations: up to 50%
Requirements:
- 10+ years of experience in Local Media (TV Station, Rep Firm, Cable, or Nielsen)
- deep working knowledge of digital advertising including Monetization of Linear TV, Streaming, OTT, Addressable, and Advanced Advertising platforms
- demonstrated proficiency in utilizing and presenting Nielsen data, products, and methodologies
- exceptional writing, analytical, and presentation skills
- expert-level proficiency in Salesforce, Google Suite, and MS Office
- experience with Sales Enablement tools (SalesLoft, LinkedIn Sales Navigator) is highly preferred
- 4-year college degree required
Benefits:
- health & wellness plans
- 401(k) retirement coupled with a Nielsen match
- generous paid time off policy
- company provided car for those who qualify
- discretionary incentive/bonus
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