Senior Campaign Manager
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Job Description
Senior Campaign Manager at LaunchDarkly planning and optimizing multi-channel marketing campaigns. Drive revenue generation through account-based methodologies and collaboration across teams.
Responsibilities:
- Own the planning, build, and optimization of new logo campaigns that drive new logo pipeline and revenue generation.
- Implement and drive cross-functional adoption of account-based methodologies as a core foundation for all campaign activities.
- Create full-funnel, multi-channel campaign plans that align messaging to buyer needs and buyer funnel stage, through any marketing channel.
- Partner closely with sales teams to identify the right accounts to target, and enable coordinated execution of outreach efforts between teams.
- Collaborate with Revenue Operations to architect and evolve scalable cross-functional processes that improve visibility, insight flow, and GTM decision-making.
- Participate in interlocks with Sales and Rev Ops to ensure feedback loops are used to assess campaign performance, collect feedback, and continuously optimize.
- Drive cross-functional collaboration across marketing teams including brand, product management, creative, content, project management, and marketing operations to ensure seamless execution of campaigns.
Requirements:
- Typically requires a minimum of 12 years of related experience in B2B marketing, integrated campaigns, and ABM, including experience building new campaigns from the ground up.
- Proven ability to translate strategic business goals into marketing strategies and executable programs that deliver measurable results.
- Demonstrated ability to define, adapt, and champion demand gen and ABM frameworks across departments.
- Skilled at leading through influence and alignment across cross-functional and executive stakeholders.
- Deep experience partnering with Sales, Product Marketing, and Revenue Operations on pipeline generation, acceleration and account engagement strategies.
- Able to communicate complex ideas clearly across all levels of the company, guide strategic conversations, and influence outcomes in ambiguous environments.
- Experience in B2B SaaS or high-growth technology environments strongly preferred.
Benefits:
- Restricted Stock Units (RSUs)
- Health insurance
- Vision insurance
- Dental insurance
- Mental health benefits
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