Senior Customer Relationship Manager
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Job Description
Senior CRM Manager focused on optimizing user engagement strategies for Lingokids. Engage families with educational technology through innovative marketing automation techniques.
Responsibilities:
- Analyze user behavior, segment and build strategies to maximise conversion rate from free user to paid customer.
- Define, implement and optimize omnichannel flows in Braze (Email, Push notifications & In-App).
- Set-up, launch and control one-shot campaigns and customer surveys.
- Suggest improvements and experiment with A/B testing for results optimisation.
- Request and manage copies and audiovisual assets to designers and copywriters.
- Monitor KPIs, analyse results and share learning summaries with stakeholders.
Requirements:
- Have around 4 years of experience in Marketing Automation and have worked with Braze as a personalisation platform.
- Are familiar with concepts from direct marketing, persuasive copywriting, buyer psychology and neuromarketing, and are able to apply them in creative production.
- Have previously created and executed AB tests, Growth or CRO projects.
- Are good at analytics and have a passion for problem solving.
- Are rigorous in working with numbers and expertise in Microsoft Excel.
- Have a passion for applying analytical methodologies to solving business problems.
- Are curious and playful, you are not afraid of tough challenges and confident enough to share your views.
- Enjoy working in a cross-functional team.
- Are polite when reviewing other people's work and take it well when you get feedback on yours, like we are!
- English is a must: We’re a multicultural team providing a service in English, so while certifications aren’t necessary, fluency is essential.
Benefits:
- Career Growth: Your growth drives our success! We invest in your development up to €2,000 per year for books and training—so you can keep learning and growing with us.
- Remote-Friendly: Work from where you’re most productive—home or our offices in Madrid—anywhere within a 2-hour difference from Spain (GMT+1). The choice is yours!
- Stock Options: Your contribution matters! You'll receive stock options, giving you the opportunity to own part of the company and share in its success.
- Home Office Setup: Create your ideal workspace with a €400 allowance for setup and €35/month for remote work expenses—because comfort fuels creativity!
- Meal Allowances: Get €60/month on your Cobee card to enjoy meals at restaurants or food delivery—good food makes everything better!
- Flexible Compensation: Manage your meal, transport and childcare expenses easily with Cobee, integrating them directly into your payroll.
- Health Insurance: Access private health coverage at exclusive rates through Adeslas, seamlessly deducted from your payroll—quality care made simple.
- Language Lessons: Learning never stops! Enjoy free language classes in Spanish and English, to sharpen your skills and stay connected in a global team.
- Visa Sponsorship: If you need a visa to work in the EU, we’ll handle the process and cover the costs to make your transition seamless.
- Company events: Yes! We’re a fully remote team spread across different countries, but we love getting together from time to time in different corners of Spain, for team gatherings and recharging at our amazing off-sites!
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