Senior Demand Generation Manager
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Job Description
Senior Demand Generation Manager leading campaign strategy for revenue team. Designing and optimizing high-impact campaigns focused on key security personas at Expel.
Responsibilities:
- Design, execute, and optimize high-impact integrated campaigns to create and capture demand across key personas
- Build and run creative, multi-channel campaigns that fuel predictable pipeline for sales
- Develop and implement strategic ABM programs tailored for million-dollar deals
- Collaborate daily with AEs, SDRs, Partner Sales, and Solution Architects
- Measure and optimize using data to analyze what’s working, pivot fast, and keep improving
Requirements:
- 7+ years in marketing with 5+ in enterprise/SaaS tech
- 2+ years running ABM programs
- Experience in cybersecurity or tech, comfortable marketing to both execs and practitioners
- Skilled in tools like Salesforce, 6sense, Marketo, and campaign performance reporting
- Critical thinking - the ability to execute quickly and efficiently
Benefits:
- Unlimited PTO (which we model and encourage)
- Work location flexibility
- Up to 24 weeks of parental leave
- Really excellent health benefits
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