Senior Director, Account-Based Marketing
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Job Description
Senior Director of Account-Based Marketing at GeneDx leading the account-based growth strategy across segments. Collaborating with teams to enhance pipeline quality and impact.
Responsibilities:
- Own and evolve GeneDx’s account-based marketing strategy across priority GTM segments, including account selection, tiering, and engagement models
- Quickly assess ABM maturity, segment readiness, and existing motions to establish a clear point of view on where ABM should be deployed, scaled, or deprioritized
- Define and maintain ABM account frameworks, including segmentation, prioritization, and buying group coverage, in partnership with Sales and GTM leadership
- Own ABM budget strategy and allocation, making rapid, high-confidence investment decisions across segments based on performance, demand signals, and GTM priorities
- Lead the design of segment-specific ABM strategies that reflect distinct buying dynamics across GeneDx’s Specialty, General Pediatrics, Prenatal, Neonatal/NICU, Biopharma, and Health System segments
- Orchestrate focused, cross-channel ABM programs spanning content, digital, and field engagement to drive account progression and pipeline quality
- Partner with Sales leadership to align ABM efforts to account plans, opportunity strategy, and field priorities
- Collaborate with GTM Operations to ensure ABM strategies are supported by the right systems, data models, and measurement frameworks
- Partner with Business Operations & Enablement to ensure ABM programs are operationalized effectively through clear workflows and field readiness
- Establish ABM success metrics focused on account progression, pipeline creation and acceleration, and expansion, with a clear point of view on ABM’s material impact
- Lead continuous refinement of ABM strategy based on performance insights, segment learning, and GTM evolution
- Bring an AI-driven growth mindset to scaling impact and driving ongoing efficiencies, while ensuring work is high-quality and brand aligned
- Serve as the executive owner of ABM narrative, ensuring clarity on how ABM supports broader GTM strategy and revenue objectives.
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field required
- Advanced degree preferred but not required
- 10–15 years of experience in account-based marketing, strategic marketing, or GTM leadership roles
- 5+ years of people management experience
- Proven experience leading multi-segment, account-based growth strategies across heterogeneous GTM motions, including provider-led, institution-led, and enterprise buying environments with long, non-linear sales cycles
- Proven expertise leading account-based marketing efforts within $100M+ (or similar scale) B2B organization preferred
- Demonstrated success leading ABM at scale, with responsibility for significant program budgets and rapid deployment across multiple segments or GTM motions
- Experience operating in fast-moving, high-expectation environments where ABM is expected to drive measurable impact quickly, not over multiple annual planning cycles
- Demonstrated success partnering closely with Sales to influence pipeline quality, velocity, and deal progression
- Experience operating across multiple GTM segments or motions simultaneously
- Strong track record of building ABM strategy from first principles, not just executing tools or campaigns.
Benefits:
- Paid Time Off (PTO)
- Health, Dental, Vision and Life insurance
- 401k Retirement Savings Plan
- Employee Discounts
- Voluntary benefits
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