Senior Director, Marketing, Lead Generation
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Job Description
Senior Director of Lead Generation & Marketing at InteLogix leading demand-generation, brand-building initiatives. Driving measurable pipeline growth and overseeing multi-channel marketing strategies.
Responsibilities:
- Develop and execute the company’s comprehensive marketing strategy to support revenue goals in the BPO industry.
- Build positioning and messaging that clearly differentiates the organization in a competitive outsourcing landscape.
- Lead brand strategy, content strategy, digital marketing, demand generation, and product marketing functions.
- Own the global demand-generation engine including content marketing, SEO, paid media, ABM (Account-Based Marketing), email campaigns, events, webinars, and partnerships.
- Design and optimize data-driven lead generation programs to attract qualified enterprise and mid-market prospects.
- Partner with Sales leadership to define MQL, SQL, and pipeline contribution goals; ensure smooth hand-off through aligned scoring, automation, and workflows.
- Analyze market trends, buyer personas, competitive offerings, and emerging technologies impacting the BPO sector.
- Identify new verticals, geographic markets, and service lines to increase engagement and lead volume.
- Oversee marketing analytics, attribution modeling, and reporting to evaluate performance against pipeline and revenue targets.
- Leverage marketing automation platforms (HubSpot, Marketo, Pardot), CRM tools (Salesforce, Zoho), and intent data tools to scale lead generation.
- Implement A/B testing frameworks and continuous optimization for ads, landing pages, and messaging.
- Manage, mentor, and grow a global marketing team across content, digital, design, and lead gen functions.
- Collaborate closely with Sales, Operations, Client Success, and Executive Leadership to ensure alignment on growth initiatives.
- Oversee the creation of high-quality content such as case studies, whitepapers, industry reports, videos, and social campaigns that position the company as an outsourcing expert.
- Represent the company at conferences, industry events, and webinars as a spokesperson or thought leader.
Requirements:
- 10+ years of progressive experience in marketing, demand generation, or growth roles, with at least 4–5 years in a leadership capacity.
- Direct experience in the BPO industry or related outsourcing sectors (CX, IT services, BPM, shared services, etc.).
- Proven track record of building sustainable lead generation engines and delivering measurable pipeline growth.
- Strong understanding of enterprise buying cycles, outsourcing decision-making, and multi-channel marketing strategies.
- Expertise with marketing automation, CRM systems, analytics dashboards, and lead attribution.
- Excellent communication, leadership, and project management skills.
- Ability to thrive in a fast-paced, global, multi-shore business environment.
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