Senior Field Marketing Manager, DACH
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Job Description
Regional Marketing Manager for Kong driving integrated campaigns across events, content, and digital channels in Central Europe. Collaborating with sales teams to generate impactful marketing efforts.
Responsibilities:
- Establish yourself as a trusted and respected partner with Sales stakeholders, translating sales goals into marketing tactics and programs.
- Work in partnership with the global demand generation teams to build and drive integrated marketing campaigns.
- Own, define & drive the regional marketing plan.
- Manage regional budget and reporting.
- Coordinate regional planning and execution with sales & marketing stakeholders to build campaigns to drive engagement, generate leads, and deliver pipeline.
- Maintain ownership of the region’s performance, through consistent reporting, analysis, and optimisation efforts.
- Owning the leads process through the funnel and devising programs and activities to Accelerate lead time-to-value.
- Identify focus areas and build plans to drive expansion.
- Think creatively about customer journeys to drive engagement all the way through the marketing funnel from awareness to conversion.
- Implementing regional ABM and executive programs.
- Partner with the sales development team to develop and execute effective inbound/outbound campaigns.
- Work with the Partner team to harness the Partner ecosystem, build and drive integrated marketing campaigns with key partners.
Requirements:
- 7+ years of marketing experience working in a hyper-growth, fast-paced environment; specific expertise in software and SaaS/subscription models is strongly preferred.
- Excellent collaboration skills with the ability to work remotely and effectively across cross-functional teams.
- Familiarity with marketing platforms including Salesforce, Tableau, Marketo, event platforms, 6sense, CMS, Pathfactory.
- Proven track record of delivering measurable results.
- Exceptionally strong writing, presentation, and verbal communication skills, with the ability to clearly and simply articulate concepts, messages, and plans.
- Additional Languages a plus, German and English are required.
- Familiar with SiriusDecisions best practices, and lead management.
- Enterprise segment experience; Experience with running ABM and executive programs.
- Ability to engage enable and deliver Channel programs and events.
Benefits:
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
- Travel opportunities
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