Senior Field Marketing Manager
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Job Description
Senior Field Marketing Manager driving Cyberhaven’s data security field marketing across the West Region. Leading events, partner programs, pipeline acceleration, and sales alignment.
Responsibilities:
- Own and execute the West Region's 12-month integrated field marketing strategy
- Translate business goals into persona-informed programs across the customer lifecycle
- Plan and execute CISO dinners, roadshows, roundtables, golf outings, sporting events, and show activations
- Manage event logistics, contracts, vendors, communications, lead uploads, tracking, follow-up, and reporting
- Collaborate with account executives, channel account managers, SDRs, executives, partners, sales leadership, marketing operations, global marketing, and product marketing
- Participate in pipeline reviews, QBRs, and planning sessions
- Identify whitespace opportunities and activate programs that accelerate deals and support ABM strategies
- Create co-branded VAR and alliance-partner programs and track shared KPIs
- Apply business intelligence, predictive analytics, and marketing automation to optimize campaigns
- Analyze funnel performance, forecast demand, and provide actionable insights and executive reporting
- Plan and manage regional budgets, track spend, and improve program outcomes
- Contribute to persona development, messaging, localized content, campaign ideation, and content strategy
Requirements:
- 6+ years of field marketing experience in B2B technology
- Cybersecurity experience strongly preferred
- Experience working with West Region enterprise accounts and buying committees
- Track record of building and executing integrated field programs that influence pipeline and accelerate deals
- Experience owning a full calendar of regional events each quarter
- Strong understanding of the buyer's journey, customer lifecycle, and demand generation best practices
- Skilled in managing regional marketing budgets and reporting ROI
- Comfortable working with sales, SDRs, partners, and marketing operations
- Familiarity with Salesforce, HubSpot, Outreach, and Goldcast
- Excellent written and verbal communication skills
- High initiative and ability to operate independently with minimal oversight
- Based in the West Region
- Willingness to travel in and out of the region for events, up to 25%
- Must answer whether legally authorized to work in the United States without sponsorship (US candidates)
Benefits:
- Equity
- Bonus plan
- Up to 25% travel opportunities for events
- AI-assisted interview note-taking opt-out
- Equal opportunity employer
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