Senior Google Ads Media Specialist
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Job Description
Senior Google Ads Media Specialist leading paid search, display, and video advertising initiatives for a company focused on building brands on Amazon. Requires data-driven strategies and analytical skills for campaign optimization.
Responsibilities:
- Develop, manage, and optimize Google Ads campaigns across Search, Display, YouTube, Performance Max, Shopping, and retargeting.
- Build strategic account structures focusing on efficiency, scalability, and revenue growth.
- Conduct detailed keyword research, audience segmentation, and competitive analysis.
- Implement robust bid strategies, conversion tracking, and attribution models.
- Continuously evaluate performance data to identify optimization opportunities.
- Run A/B and multivariate tests on ad copy, landing pages, creative elements, and bidding strategies.
- Leverage automation tools (smart bidding, scripts, rules) to improve performance and efficiency.
- Monitor budget pacing and adjust allocation to maximize ROI/ROAS.
- Own end-to-end performance reporting, insights, dashboards, and forecast models.
- Analyze trends to identify risks and opportunities in real time.
- Present campaign findings, insights, and strategic recommendations to leadership and stakeholders.
- Partner closely with creative, SEO, product, and analytics teams to ensure campaign alignment.
- Mentor junior team members in paid media best practices and tools.
- Stay current with industry trends, algorithm changes, and new platform features.
Requirements:
- 4–7+ years of hands-on experience managing Google Ads at scale.
- Demonstrated history of improving ROAS, lowering CPA, and increasing conversion volume.
- Expert proficiency with Google Ads, Google Analytics 4 (GA4), Google Tag Manager, and Data Studio/Looker.
- Strong analytical skills with the ability to interpret complex datasets and make data-driven decisions.
- Experience with large budgets (e.g., $500K+/month).
- Google Ads Certification required.
- Preferred Qualifications: Experience working in a fast-paced agency or high-growth environment.
- Familiarity with additional paid media platforms (Meta Ads, TikTok Ads, Bing/Microsoft Ads).
- Knowledge of eCommerce platforms (Shopify, Magento, BigCommerce) or SaaS funnel optimization.
- Ability to create compelling ad copy or collaborate with creative teams.
Benefits:
- Bonuses
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