Senior Integrated GTM Planner, Devices
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Job Description
Go-to-market planning manager optimizing marketing for Life360's devices business. Leading planning sessions and managing cross-functional marketing projects.
Responsibilities:
- Refine, optimize and iterate on our integrated marketing planning model across our devices business.
- Lead/moderate cross-discipline marketing planning sessions and meetings in service of the operating model and set deadlines, milestones and deliverables for those campaigns and initiatives.
- Support the various marketing teams (acquisition, product marketing, product management) by managing the devices marketing roadmap which will include tactics by channel (web, retail, acquisition etc.) and by month/quarter.
- Project manage any initiatives as requested by our marketing business partners with specific focus on working closely with the product marketing team.
- Work with the Director of Marketing Planning and Operations to assist with the Marketing team’s operating model for Long Range, Annual and Quarterly Planning outputs.
- Flag marketing processes in need of improvement and use agency to surface potential solutions and recommendations.
Requirements:
- 8+ years of overall marketing experience
- Recent 5+ years of leading complex, cross-functional marketing projects from ideation to delivery.
- 5+ years working in or with product management and product marketing teams.
- Stellar project management skills and always delivers on (or before) the deadline.
- Exceptional communication skills. Writing effectively is particularly critical in this role.
- Deep curiosity for solving problems, understanding the business and using the product.
- Previous experience working with budgets in complex and/or matrixed organizations.
- Proactive and collaborative, within the team and across the organization.
- Direct product management or product marketing management is a big plus.
- Experience with subscription businesses is preferred.
- Helpful to have worked with International teams.
- Candidates with experience in adopting and scaling best practices in AI systems in support of marketing activities will be especially welcomed.
Benefits:
- Competitive pay and benefits
- Medical, dental, vision, life and disability insurance plans (100% paid for employees)
- 401(k) plan with company matching program
- Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
- Flexible PTO, 13 company-wide days off throughout the year
- Winter and Summer Weeklong Synchronized Company Shutdowns
- Learning & Development programs
- Equipment, tools, and reimbursement support for a productive remote environment
- Free Life360 Platinum Membership for your preferred circle
- Free Tile Products
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