Senior Manager, ABM, Demand Generation
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Job Description
Senior Manager leading ABM & Demand Generation at Benevity. Driving revenue growth through strategic marketing programs with a focus on qualified pipeline development.
Responsibilities:
- Lead demand generation programs to drive predictable pipeline growth
- Align programs to pipeline coverage targets and revenue goals
- Manage program budget efficiently and adjust programs to ensure CPL, CAC and ROI are on target
- Partner with Sales and Customer Success to improve quality, conversion and velocity
- Manage and scale Benevity’s ABM programs across 1:1 and 1:Few account tiers
- Partner with Sales leadership to align account selection and engagement strategies
- Deliver integrated plays across content, events, paid media, executive engagement and digital experiences
- Lead programs that generate qualified pipeline through digital campaigns, webinars, events, and content
- Optimize conversion across landing pages, nurture and sales handoff
- Design tests to improve pipeline efficiency and cost per qualified opportunity
- Track and optimize KPIs including lead → qualified account conversion, pipeline sourced and influenced
- Establish reporting dashboards and continuously improve program performance through experimentation and insights
- Share insights on performance to help the team gain data-driven decision-making and acumen
- Coaching and developing high-performing marketers
- Creating clear program ownership and success metrics
- Driving cross-functional alignment with Sales and Customer Success
- Building a culture of experimentation, accountability and growth
Requirements:
- 6+ years of experience in B2B SaaS marketing, with 4 years managing or leading teams
- Experience owning and scaling integrated marketing programs that drive pipeline, conversion, and customer engagement
- Strong working knowledge of Account-Based Marketing programs (1:1 and 1:Few motions)
- Experience managing demand generation programs across multiple channels including digital, content, events and nurture
- Demonstrated ability to partner effectively with Sales, Customer Success and Product Marketing to drive shared revenue outcomes
- Experience analyzing funnel performance and using data to optimize program performance and conversion
- Experience working in modern marketing tech stacks (HubSpot, CRM, marketing automation, ABM tools)
- Strong project and program management skills with the ability to manage multiple initiatives simultaneously
- Comfortable operating in a fast-moving, cross-functional environment
Benefits:
- Innovative work
- Growth opportunities
- Caring co-workers
- Flexible hybrid approach to where we work
- Company values diversity, equity, inclusion, and belonging
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