Senior Manager, Integrated Marketing
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Job Description
Senior Manager, Integrated Marketing at KOHO responsible for leading brand strategy and campaigns in a remote role based in Canada.
Responsibilities:
- Brand Positioning & Value Proposition: Own the brand narrative. Define and refine KOHO’s positioning in the market to ensure we stand out in a crowded fintech landscape.
- Integrated Campaign Strategy: Develop and lead brand-building campaigns that drive awareness and acquisition.
- Go-to-Market (GTM) Leadership: Design and execute GTM strategies for new product and feature launches to increase user engagement, retention and profitability.
- User-First Advocacy: Champion a "user-first" mentality. Demonstrate a deep curiosity for our user base by leveraging qualitative and quantitative insights to inform all marketing strategies.
- Analytics & Optimization: Utilize strong analytical skills to set KPIs, measure campaign effectiveness, and optimize spend/efforts for maximum ROI.
- Cross-Functional Collaboration: Partner with Product, Creative, Affiliate, Social, and Performance teams to ensure consistent messaging and seamless execution.
Requirements:
- Strategic & Analytical: You can build a high-level strategy, execute seamlessly and also dive deep into the data to prove what’s working.
- A Storyteller: You know how to translate complex product features into compelling consumer benefits.
- Collaborative Leader: You excel at aligning multiple stakeholders and driving projects forward without friction.
- Curious: You are obsessed with understanding human behavior and the "why" behind user actions.
- An Owner: You have strong agency and believe that you have the power to make things happen and to influence positive change.
- Must be legally eligible to work in Canada
Benefits:
- Competitive compensation & equity
- Generous vacation + Wellness days + Flex Days + holiday closure
- Remote-first environment + coworking support + yearly all hands retreat
- Access to coaching & growth programs
- Parental top-up & leave policies
- Comprehensive health benefits
- Power-up budgets for books, home office setup, phone & internet, AI tools, and professional development
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