Senior Manager – Marketing
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Job Description
Senior Marketing Manager leading integrated marketing, demand generation, and brand communications for Smart Care, a commercial foodservice and refrigeration service provider.
Responsibilities:
- Develop and execute integrated marketing strategies aligned to company growth goals, revenue targets, and priority segments
- Serve as a strategic partner to sales leadership to align marketing efforts with pipeline and revenue objectives
- Lead planning and prioritization of campaigns and focus resources on highest-impact initiatives
- Provide guidance and mentorship to junior marketing team members or cross-functional contributors
- Own end-to-end strategy and execution of multi-channel marketing campaigns across digital, email, web, events, and social
- Drive go-to-market strategies for services, solutions, and verticals
- Optimize campaigns using performance data to improve lead quality, conversion, and return on investment
- Partner with sales on account-based marketing and targeted growth initiatives
- Oversee marketing content development, brand messaging, and internal communications
- Lead trade show, conference, and customer event strategy and execution
- Oversee event planning, vendor management, and budget allocation
- Own performance of website, search, paid media, and social channels
- Oversee marketing automation and CRM initiatives for lead management and nurturing
- Define KPIs tied to leads, pipeline contribution, conversion, and revenue impact
- Build and deliver executive-level marketing performance and ROI reporting
- Translate data into actionable insights to refine strategy, audience targeting, and channel mix
- Collaborate with product, operations, and leadership teams on strategic initiatives
- Influence decision-making with data-driven insights and market perspective
- Connect teams to ensure alignment and execution excellence
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 6–10 years of progressive marketing experience, preferably in a B2B environment
- Proven track record of developing and executing marketing strategies that drive measurable business results
- Experience leading cross-functional initiatives and managing multiple priorities
- Strong understanding of digital marketing, demand generation, and campaign optimization
- Preferred: Experience in field service, refrigeration, or related technical industries
- Preferred: Experience supporting account-based marketing or enterprise sales environments
- Preferred: Experience managing agencies, vendors, or external partners
- Strategic thinking with strong execution discipline
- Data-driven decision-making and performance orientation
- Executive communication and stakeholder influence
- Strong leadership presence and ability to drive alignment
- Ability to operate effectively in a fast-paced, evolving environment
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