Senior Manager, Paid Media
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Job Description
Senior Manager, Paid Media optimizing Meta and TikTok ads for Greater Good Charities. Collaborating with teams to achieve advertising and fundraising goals through digital strategy.
Responsibilities:
- Create, manage, bid, and optimize Meta and TikTok ads
- Work with Director, Paid Media and agencies to plan and review programmatic ads
- Work with Director, Paid Media and agencies to plan and review SEM ads
- Monitor ads performance and make recommendations on audiences, copy and marketing angles, and images
- Help create and implement A/B tests
- Work with Director of Marketing Operations to build Hubspot reports/dashboards and validate data to ensure we’re meeting ad KPIs and revenue goals
- Help expand our ads program to other channels to diversify revenue streams, such as CTV, podcast/radio, Reddit ads, etc
- Review and approve copy and ads as needed
- Other duties as assigned
Requirements:
- 3 to 5 years of relevant experience
- Bachelor’s degree or relevant experience
- Experience buying media and optimizing bids/budgets
- Proficiency with Meta and TikTok Ads Manager
- Proficiency with Google Ads Manager
- Strong copywriting skills with an understanding of donor behavior and motivations
- Proficiency in Microsoft Office (specifically Word, Excel and PowerPoint)
- Proficiency in reporting platforms, including Google Analytics. Meta Ads, and Google Ads reporting tools
- Experience with programmatic trading desks a plus
- Experience with Asana a plus
- Experience with Hubspot a plus
- Previous experience working in the nonprofit sector preferred
- Commitment to the mission of Greater Good Charities.
Benefits:
- 13 paid national holidays
- sick leave
- paid vacation
- parental leave
- 401K
- medical
- dental
- vision benefits
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