Senior Manager, Product Marketing
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Product marketing leader building AutoVitals’ SaaS go-to-market function for auto repair shops. Owning positioning, launches, competitive intelligence, sales enablement, and team growth.
Responsibilities:
- Own positioning, messaging, and value proposition for every product in the AutoVitals suite
- Define customer segmentation by revenue band, location count, and buyer role, and maintain segment pain points
- Partner with Product to translate the roadmap into market-facing language
- Partner with Brand on product naming and identity
- Own go-to-market plans for product launches, including audience, messaging, sequencing, channels, internal readiness, and success measures
- Own launch communications for clients, prospects, and internal teams, including FAQs
- Drive adoption of features already in market
- Own competitive intelligence, including competitors, battlecards, win/loss themes, and positioning
- Bring competitive insights into pricing, packaging, and roadmap discussions
- Build sales enablement materials including decks, one-pagers, talk tracks, objection handling, and FAQs
- Own customer proof points and reference stories
- Coordinate segmented campaign messaging with demand generation and content
- Measure work against sales adoption and pipeline and improve based on results
- Build product marketing standards, processes, playbooks, and operating cadence
- Hire, onboard, and develop product marketers as the team grows
Requirements:
- 6+ years in product marketing at a B2B SaaS or technology company
- Experience conducting market discovery through customer, prospect, and win and loss interviews, then translating those insights into validated market problems, buyer personas, positioning, and go-to-market decisions
- Experience managing or developing product marketers and building the process, standards, and playbooks a function runs on
- Track record owning product launches end to end, from positioning through sales readiness and results
- Strong writer and clear communicator who can take a technical product and say plainly what it does and who it is for
- Experience building competitive intelligence from scratch, including research, battlecards, and win and loss analysis
- Experience segmenting a market and building differentiated messaging by segment and by buyer role
- Comfortable working directly with sales reps, sitting in on calls, and building what they will actually use
- Data-literate, able to connect messaging and launch work to pipeline and bookings
- Comfortable building from scratch in a fast-moving environment where not everything is defined yet
- Pragmatic Marketing or Product Marketing Alliance certification (bonus)
- Experience taking a multi-product platform to market (bonus)
- Experience marketing to small and medium-sized businesses, particularly in automotive, home services, or a similar vertical (bonus)
- Familiarity with Salesforce and HubSpot (bonus)
- Background or knowledge of the automotive repair industry (bonus)
Benefits:
- Medical/Dental/Vision
- Flexible Spending Account
- 401K Match
- Flexible PTO
- 10% target bonus
Similar Jobs
Senior Product Marketing Manager, Agentic Identity Security
Senior Product Marketing Manager shaping Apono’s agentic identity security narrative and market-entry strategy at 1Password. Driving positioning, launches, sales enablement, and content for AI-agent security.
Senior Manager, Product Marketing, Client Expansion
Product marketing leader shaping SaaS positioning, launches, and sales enablement for Foundant’s social-good software portfolio. Driving client upgrades, expansion, and renewals through targeted campaigns.
Product Marketing Manager
Product Marketing Manager positioning Qualytics’ data trust platform for enterprise buyers. Leading sales enablement, product launches, competitive insights, and go-to-market messaging.
Senior Product Marketing Manager, Gracenote Division
Senior Product Marketing Manager owning go-to-market for Gracenote’s AI-powered scene-level video intelligence portfolio. Defining category messaging, launches, enablement, and market intelligence at Nielsen.
Technical Product Marketing Manager
Technical Product Marketing Manager shaping Cisco Wireless messaging, content, and demonstrations. Supporting Cisco’s enterprise networking go-to-market strategy and customer adoption.
Senior Product Marketing Manager, Smart Cameras
Cisco product marketing leader driving Smart Camera positioning, launches, and enterprise adoption. Connecting intelligent video, networking, and security technologies to customer outcomes and portfolio growth.
Working Student, Product Marketing Management – Biopharma Solutions Portfolio
Working student supporting Beckman Coulter Life Sciences’ global biopharma product marketing portfolio. Analyzing markets, coordinating launches, and organizing customer insights and marketing content.
Strategic GTM Associate
Strategic GTM Associate helping Harmonic Security, an AI governance and cybersecurity company, penetrate Fortune 100 and 250 accounts. Mapping stakeholders, creating warm introductions, and executing strategic campaigns.
Senior Product Marketing Specialist
Senior Product Marketing Specialist expanding SiTime’s MEMS precision-timing semiconductor solutions. Driving customer partnerships, design wins, product positioning, and revenue growth.
Senior Product Marketing Manager
Senior Product Marketing Manager leading AI and Trellis go-to-market strategy at Sprout Social, a social intelligence company. Building enterprise playbooks, positioning, and revenue-driving campaigns.
Senior Product Marketing Manager – E-Mobility
Senior Product Marketing Manager für chargeclouds europaweite E-Mobility-Ladesoftware. Entwickelt Positionierung, Go-to-Market-Aktivitäten und Product-Enablement-Materialien.
Product Marketing Manager
Türkiye’de domain, hosting, bulut altyapısı ve dijital hizmetler sunan team.blue’da Product Marketing Manager. Natro ve Turhost için lansman, fiyatlandırma ve ticari performansı yönetme.
Senior Product Marketing Manager – Sitetracker Scout, Agentic AI
Senior Product Marketing Manager scaling Sitetracker’s Scout Agentic AI go-to-market motion. Translating technical capabilities into positioning, sales enablement, campaigns, and customer adoption.
Product Marketing Lead
Product marketing leader defining positioning, launches, and enablement for VulnCheck’s exploit intelligence. Building the function for enterprise, government, and cybersecurity technology customers.
Director, Product Marketing
Director of Product Marketing commercializing SalesRabbit’s AI-native roofing and field-sales software platform. Owning positioning, launches, enablement, competitive intelligence, and customer expansion.
Senior Product Marketing Manager – Commercialization
Senior Product Marketing Manager commercializing Quavo’s fraud and disputes management SaaS launches. Owning pricing, packaging, launch governance, and sales-ready commercialization across the United States.
Technical Product Marketing Manager
Technical Product Marketing Manager translating secure government software capabilities into buyer narratives. Driving launches, technical content, and adoption for Second Front Systems’ platform suite.
Product Marketing Manager – Card Not Present, eCommerce Processing, Value Added Solutions
Product Marketing Manager leading go-to-market strategy for NMI’s card-not-present payments and value-added solutions. Translating payment technology into outcome-led messaging for ecommerce merchants and software platforms.
Director, OneVista Cloud GTM
Director scaling AWS GTM partnerships across Vista’s enterprise software portfolio. Building co-sell, Marketplace, incentive, and cross-portfolio growth programs.
Consumer GTM Lead
Consumer GTM Lead owning NordicTrack’s North American fitness-equipment growth across retail and DTC. Driving full-funnel demand, conversion, pricing, merchandising, and retention.