Senior Product Marketing Manager, Gracenote Division
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Job Description
Senior Product Marketing Manager owning go-to-market for Gracenote’s AI-powered scene-level video intelligence portfolio. Defining category messaging, launches, enablement, and market intelligence at Nielsen.
Responsibilities:
- Author the market narrative for scene-level video intelligence
- Develop segment-level value propositions for platform and distribution buyers, content owners, and the advertising ecosystem
- Build and maintain messaging architecture, proof-point libraries, and terminology standards
- Maintain competitive intelligence on AI video-understanding vendors, platform-native capabilities, metadata, and ad-tech players
- Run structured discovery with prospects, design partners, and internal commercial teams
- Feed evidence-based requirements and prioritization input to product
- Own launch strategy and execution across the portfolio
- Build collateral and narratives for early-access and design-partner programs
- Track post-launch adoption and drive iteration
- Produce sales and partnership enablement materials, including pitch narratives, decks, battlecards, demos, one-pagers, FAQs, and objection-handling guidance
- Own buyer-facing answers regarding content rights, model training boundaries, retention, tenant isolation, explainability, and classification accuracy
- Support strategic and design-partner opportunities
- Brief analysts and represent the portfolio at industry events
- Collaborate on campaigns, web content, bylines, webinars, and case studies
- Partner with product management, engineering, sales, business development, partnerships, corporate marketing, legal, security, privacy, and executives
Requirements:
- Seven or more years in product marketing
- Meaningful experience at a senior or lead level in B2B technology, data, or media technology
- Expertise in segmentation, positioning frameworks, messaging development, launch management, competitive analysis, and enablement
- Working knowledge of the video ecosystem, including streaming and CTV, FAST and ad-supported models, linear and live, device platforms and operating systems, distributors and aggregators, studios, and content packagers
- Understanding of how content metadata drives discovery surfaces, program guides, recommendations, and ad targeting
- Technical knowledge of multimodal AI and modern retrieval, including embeddings and vector search, semantic and natural-language search, ontologies and taxonomies, knowledge graphs, entity resolution, APIs, and data feeds
- Experience taking new or category-creating products to market
- Experience marketing the same underlying technology to structurally different buyers
- Clear, dense, persuasive writing skills
- Proven ability to align product, sales, partnerships, legal, and executive stakeholders without formal authority
- Bachelor's degree required
- MBA or equivalent experience welcome
- Advertising technology exposure preferred, including contextual targeting, dynamic ad insertion, brand suitability, or measurement
- Familiarity with content metadata standards, industry consortia, or interoperability initiatives preferred
- Experience with data licensing or data-product business models preferred
- International or multi-region go-to-market experience preferred
Benefits:
- Comprehensive health and wellness plans
- 401(k) with a Nielsen company match
- Generous paid time off policy
- Company-provided vehicle (depending on the role)
- Discretionary incentive/bonus eligibility
- Potential eligibility for bonuses, equity, or other incentives
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