Senior Marketing Manager, Data Centers
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Job Description
Senior Marketing Manager responsible for integrated marketing plans in the Data Center industry at Woolpert. Collaborating across teams for strategic growth and brand awareness.
Responsibilities:
- Develop and execute comprehensive go-to-market strategies aligned with Data Center business plan.
- Serve as the primary marketing lead for assigned industry, translating business objectives into measurable marketing initiatives that support pipeline growth and market differentiation.
- Conduct industry, client, and competitive research to identify emerging trends, growth opportunities, and strategic positioning.
- Identify cross sector and cross market opportunities that enhance industry offerings and expand client reach.
- Plan and manage industry focused marketing programs and campaigns, including conferences, sponsorships, client events, association involvement, webinars, thought leadership campaigns, and digital marketing initiatives.
- Oversee development of marketing collateral such as brochures, case studies, presentations, videos, email campaigns, and social media content, ensuring brand consistency and industry relevance.
- Support client capture strategies by partnering with Business Development and technical teams on pursuit-specific marketing efforts.
- Work closely with Market Directors, Sector Leaders, and Sales teams to align marketing activities with revenue objectives.
- Collaborate with internal creative and communications teams to deliver integrated marketing campaigns across all channels.
- Build and maintain relationships with key industry associations, conferences, and influencers relevant to Data Centers.
- Ensure all marketing initiatives align with corporate brand standards and messaging.
- Manage marketing budgets for assigned industries and track performance against goals.
- Measure and report on campaign effectiveness, adjusting strategies based on performance data and business priorities.
Requirements:
- Must have a BA/BS and ten (10) years of progressive marketing experience, preferably within professional services, AEC, technology, industrial, or manufacturing related industries
- Demonstrated experience developing and executing industry specific go to market strategies
- Strong understanding of complex, technical services and the ability to translate them into compelling messaging
- Proven ability to manage multiple initiatives, prioritize effectively, and collaborate across cross functional teams
- Excellent written and verbal communication skills
- Strong skills in digital marketing, analytics, marketing automation tools, and CRMs
- Strong project management skills with attention to detail
- Must possess expert Microsoft Office suite skills
Benefits:
- Freedom to Work program: Set your own schedule and location (as appropriate).
- Principal program: Earn the opportunity to become an owner of the firm.
- Flexible paid time off/vacation: Take time off when it makes sense for you and your team.
- Career development: Explore a wide range of learning and growth opportunities within and across industries.
- Health, life, vision, and dental insurance: Cover all your medical bases.
- Paid sick time, retirement plan, fitness reimbursement, pet insurance, identity protection, technology stipend, employee assistance program, and more!
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