Senior Paid Search Specialist
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Job Description
Senior Paid Search Specialist managing Google Ads and optimizing campaigns for nonprofit clients. Collaborating with teams and providing data-driven insights for campaign success.
Responsibilities:
- Strategize, build, and optimize search ad campaigns across Google Ads and Microsoft Ads platforms, including Performance Max (PMAX)
- Align campaigns with client objectives, keyword and audience targeting best practices, and platform-specific nuances
- Maintain Google Ad Grant accounts with a focus on compliance, budget utilization, and long-term sustainability
- Manage paid search accounts with a focus on conversion metrics and performance outcomes
- Prioritize deliverables and maintain organized workflows to meet agreed-upon timelines
- Develop and present performance reports with narrative-driven insights and strategic recommendations
- Use visualizations and benchmarks to contextualize results for nonprofit stakeholders
- Collaborate with internal teams (e.g., SEO, Analytics, CRO) and external stakeholders as needed
- Attend internal meetings (e.g., monthly office hours, client strategy sessions) when relevant to project scopes
- Troubleshoot tracking infrastructure and import conversion goals using Google Analytics and Google Tag Manager
- Provide recommendations for improving tracking fidelity and aligning KPIs with client goals
- Support internal marketing and sales teams with case studies, content ideation, and webinar presentations as requested
Requirements:
- 7-8 years managing Google Ads and Google Ad Grant Campaigns, and PMAX and Microsoft Ads.
- Ad Grant Familiarity: Experience with Google Ad Grants or nonprofit fundraising campaigns is a major plus.
- Agency Experience: Comfortable managing 30+ client accounts and switching contexts quickly.
- Budget Sensitivity: Understands how to drive results with small budgets—not reliant on high spend to succeed.
- Reporting & Storytelling: Skilled at building client-facing reports that highlight impact and guide strategy.
- Technical Proficiency: At least proficient in Google Analytics and Google Tag Manager.
- Communication: Fluent or advanced-level English, with clear written and verbal skills.
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