Senior Paid Social Specialist
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Job Description
Senior Paid Social Specialist executing complex ad campaigns for clients. Develops content and optimize campaigns across major social platforms at Code3.
Responsibilities:
- Build, launch, and optimize campaigns across all major social platforms with a focus on flawless execution.
- Collaborate with team on media planning to support client and campaign strategy
- Manage campaign budget pacing and execute bid adjustments as needed
- Perform campaign QA on your own campaigns, ad sets and ads, plus those built by other team members
- Build and deliver weekly reporting and ad hoc reporting inclusive of formatted Excel reports, Looker dashboards and performance insights and recommendations
- Pull data and write insights that tell a story for campaign wrap-ups and larger reporting deliverables such as QBRs
- Maintain understanding of the newest paid social product offerings across platforms, stay up-to-date on the latest paid social trends and provides critical perspective on what updates truly mean for clients
- Recommend changes to existing products, policies, and processes that improve overall performance
Requirements:
- 2+ years of paid social buying experience across multiple social platforms such as Meta, TikTok, Pinterest, or YouTube
- Experience activating paid social campaigns across awareness, consideration and conversion objectives.
- Proficiency with data hygiene, analysis, and visualization in Google Sheets and/or Microsoft Excel. Pivot table experience is a plus.
- Proven ability to manage multiple projects at a time while paying strict attention to detail and meeting deadlines.
- Excellent verbal and written communication skills and proven ability to navigate client and external communication.
- Certifications in digital marketing and/or social media strategy are a plus (Meta Blueprint Buying and Planning Certifications, Snap Focus, Google Analytics Certification, etc).
Benefits:
- Full medical, dental, and vision benefits as well as generous retirement program
- Thoughtful parental leave and return program
- Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December
- Ongoing learning and development opportunities
- Commitment to transparent DEIB practices
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