Senior Partner Marketing Manager
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Job Description
Senior Manager, Partner Marketing managing partner marketing strategies for B2B channels at Cloudera. Collaborating with multiple stakeholders to drive successful partner marketing initiatives.
Responsibilities:
- Be responsible for managing marketing with our priority AMER-based partners.
- Craft and execute to, through and with-partner programs.
- Drive awareness in the partner org, industry awareness and drive leads and or pipeline.
- Collaboration and influencing multiple stakeholders is key.
- Work closely with the partner’s own marketing team, driving joint demand generation.
- Prioritize partners according to business needs, communicating this regularly with a range of stakeholders.
- Work with strategic partners and multiple stakeholders with competing priorities to come to alignment on strategy.
- Build messaging for priority partners, in collaboration with the integrated Cloudera marketing department and wider stakeholders.
- Specify intended KPIs according to marketing priorities, craft marketing plans to accomplish key goals, execute those plans and then measure and report on results.
- Create partner-ready demand creation programs designed to drive new opportunities into the pipeline.
- Analyze program results and make recommendations for future improvements.
- Identify and develop effective marketing and sales collateral – using both internal and agency resources – for use on the Web site and in campaigns.
Requirements:
- Marketing experience within the B2B channel (e.g. vendor, reseller or distributor)
- Deep understanding of direct sales organizations and partner ecosystems, and how they must work together
- Experience working within the AI ecosystem, either as a vendor delivering AI solutions, or at another ecosystem player with a strong AI ecosystem e.g. NVIDIA.
- Packaging and delivery of channel demand programs to partners
- Different approaches to marketing to, through and for partners
- Channel budgeting and funding processes
- Operations and direct reporting experience, in particular using Salesforce reports and dashboards, and Tableau dashboards.
- (Optional) Bachelor’s degree required, Master degree preferred
- 10+ years in channel marketing (e.g. budgeting, planning and program execution)
- It would be great if you speak Spanish or Portuguese
Benefits:
- Generous PTO Policy
- Support work life balance with Unplugged Days
- Flexible WFH Policy
- Mental & Physical Wellness programs
- Phone and Internet Reimbursement program
- Access to Continued Career Development
- Comprehensive Benefits and Competitive Packages
- Paid Volunteer Time
- Employee Resource Groups
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