Senior PPC Media Buyer
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Job Description
Senior PPC Media Buyer for a global iGaming platform managing Google Ads campaigns. Involves optimizing and analyzing campaigns within a dynamic and fast-paced environment.
Responsibilities:
- Plan, launch, optimize, and scale Google Ads Search campaigns in the iGaming vertical (Casino, Betting)
- Work with anti-detect browsers, proxies, and account providers (Google Ads agents) to ensure smooth campaign delivery
- Manage and maintain cloaking systems (e.g., Palladium or similar) and set up White Pages
- Conduct campaign warm-ups, manage budgets efficiently, and analyze traffic performance
- Continuously test new creatives, funnels, and ad angles, using A/B testing to maximize ROI
- Automate campaign processes using scripts, rules, and tracking integrations
- Analyze performance metrics (CTR, CPC, CPM, CPA, ROI) and provide regular performance reports
- Collaborate with the team to identify growth opportunities, new acquisition sources, and scaling strategies
Requirements:
- 3+ years of experience running blackhat Google Ads campaigns, ideally within the iGaming / Gambling / Betting domain
- Proven experience managing large advertising budgets
- Strong technical skills in: Anti-detect browsers (e.g., AdsPower, Dolphin, Incognition)
- Experience with cloaking systems (e.g., Palladium, Keitaro Cloaker, Noipfraud) will be a plus
- Understanding of media buying automation tools, tracking systems, and data analytics
- Proficiency in analyzing performance metrics and building optimization strategies
- Intermediate English (both written and spoken)
Benefits:
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
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