Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager defining and executing the product marketing strategy at TimelyCare. Leading initiatives for market engagement and adoption among college stakeholders.
Responsibilities:
- Define and execute the product marketing strategy
- Lead, coordinate, and support the Product Marketing team’s go-to-market initiatives
- Develop and deliver messaging and positioning strategies to drive adoption and engagement for TimelyCare product offerings
- Work closely with product, sales, customer success, and other marketing team members
- Target messaging to various stakeholders; students, administrators, health services providers etc.
- Collaborate with revenue, product, care, technology, finance, and other marketing team members to ensure alignment and successful execution of new product launches
- Identify target audiences, define key messages, and develop strategies to drive adoption among students, faculty, and administrators.
- Report on key performance indicators (KPIs), including lead generation, conversion rates, and customer engagement.
Requirements:
- 7+ years of experience in product marketing, with minimum 3 years focused on telehealth, health tech, SaaS, or higher education markets.
- Bachelor’s Degree in Marketing, Business, Communications or related field.
- Proven experience owning product marketing strategy for AI-driven capabilities
- Strong understanding of the higher education environment, including trends in student health services, wellness, and technology adoption.
- Expertise in creating go-to-market strategies to ensure all aspects of our TimelyCare product are aligned to maximize impact and meet customer needs.
- Strong writing and communication skills with the ability to craft clear, persuasive messaging for diverse audiences.
- Expertise in analyzing data and identifying trends to make informed decisions and refine strategies
- Proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM platforms (Salesforce), and analytics tools (e.g., Google Analytics, Tableau).
- You are effective at building cross-functional relationships to align strategy, streamline communication, and drive execution across multiple departments.
- Ability to thrive in a fast-paced, dynamic environment and collaborate effectively with remote teams.
Benefits:
- Paid Company Holidays + No work on your birthday!
- Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
- Variable bonus eligibility on a quarterly basis
- Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
- Company-paid group Life Insurance + Company-paid Short Term Disability
- Concierge benefit support services
- 401(k) with employer match
- Free access to TimelyCare virtual medical and mental health support
- Mission-Driven Purpose with a Supportive Team Culture
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